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Insurance Giant Leverages Technology to Enhance Offerings
Date:8/6/2008

Health Care Service Corporation's Technology Investments Streamline

Processes, According to a New Report from HealthLeaders-InterStudy

NASHVILLE, Tenn., Aug. 5 /PRNewswire/ -- HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that Health Care Service Corporation is utilizing enterprise-wide technology-based initiatives to increase efficiency and serve its members. According to the new report entitled Blue Profiler: Health Care Service Corporation, the company's financial position enables it to invest in information technology that helps distinguish it from competition. Health Care Service Corporation is the largest of the nonprofit Blue plans.

According to the report, Health Care Service Corporation's Blue Cross Blue Shield of Illinois launched an e-prescribing initiative involving multiple stakeholders. In addition, in June 2008, Health Care Service Corporation reached an agreement to purchase MEDecision Inc., a software company serving the healthcare industry, which may further boost its technical capabilities.

"Health Care Service Corporation is in a unique position because of its size. As a result, it has the ability to maintain an ownership stake in many of the technology initiatives with which it is involved," said Bill Melville, analyst with HealthLeaders-InterStudy and co-author of the report.

Another example of its technology use is the company's application of the real-time claims system, Availity, which creates administrative efficiencies and helps with provider relations.

Additionally, Health Care Service Corporation has combined its technology capabilities with its wellness offerings with the launch of BlueCare Dental Connection, a tool that compares a member's medical and dental history to deliver a customized plan to promote better health.

"Traditionally, Health Care Service Corporation has been at the forefront of wellness initiatives," noted Melville. "The BlueCare Dental Connection is an example of how the company is using its technology capabilities to deliver a product that is unique in the industry."

Blue Profiler: Health Care Service Corporation provides an overview of the enterprise as a whole and examines its operations in Illinois, New Mexico, Oklahoma and Texas. It is one of 15 Blue Profiler reports for 2008 covering the nation's largest nonprofit Blue Cross Blue Shield plans, which together insure more than 50 million people.

About Blue Profiler

Blue Profiler offers the most comprehensive analysis of the nonprofit Blue Cross Blue Shield plans. Each report focuses on an individual nonprofit Blue plan and includes valuable analysis that will allow companies to more effectively partner with these dominant organizations. Each report includes information on:
-- Competitive analysis

-- Enrollment trends

-- Company-wide financials

-- HMO financials

-- Consumer-driven products

-- Medicare strategy

-- Pharmacy

-- Disease management

About HealthLeaders-InterStudy

HealthLeaders-InterStudy, a company of Decision Resources, Inc., is the authoritative source for managed care data and analysis. For more information, please visit http://www.HealthLeaders-InterStudy.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

For more information, contact:

Elizabeth Marshall

Decision Resources

781-296-2563

emarshall@dresources.com


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SOURCE HealthLeaders-InterStudy
Copyright©2008 PR Newswire.
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