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'Inside out' Applesauce Fueling Oklahoma's Title Quest
Date:1/6/2009

CHURUBUSCO, N.Y., Jan. 6 /PRNewswire/ -- The Oklahoma Sooners are fueling on a new "inside out" organic applesauce called AppleBoost energy snack tubes this week while preparing to square off against the Florida Gators for college football's national championship in Miami January 8.

AppleBoost snacks made their debut last summer when registered dietitians for the U.S. Olympic Committee distributed 6,000 tubes of the nutritionally fortified applesauce to American Olympians and coaches for their flight to China.

Apples, like many fruits, contain a cocktail of antioxidant activity -- virtually all of it attributable to dozens of phytochemicals like chlorogenic acid, catechins and anthocyanidins -- that are not found in vitamin pills. Antioxidants in fresh produce mop up harmful compounds in the body that compromise cell health, which is why registered dietitians constantly advise eating five or more servings of fruit and vegetables every day.

Much of an apple's nutritional value is concentrated in and just under the skin, which is what prompted Cornell University researchers to develop a patented process for powdering apple peel while retaining all its nutrients. AppleBoost Products Inc., headquartered in Churubusco, NY, infused organic applesauce with dried apple peel powder (DAPP) and packaged it in a portable pouch for athletes.

"Cornell University has been testing and showing that apple peel powder is a healthy whole food ingredient since research findings were first reported in 2002," explained Jim Leahy, who founded Leahy Orchards 30 years ago and turned it into the fourth largest applesauce producer in North America.

Jerry Schmidt, head strength and conditioning coach at the University of Oklahoma, likes the marriage of nature to food science.

"Powdering the peel and putting it back into organic applesauce is a pretty clever concept, like turning apples inside out," said Schmidt. "The tubes keep the food safe and clean, and the players love the taste of the applesauce. We shipped in 3,000 AppleBoost tubes for practices leading up to the championship game."

All-natural AppleBoost energy snack tubes come in squeezable, freezable 32-gram packaging in Mango Peach and Wildberry flavors. They are only available for purchase in bulk at http://www.appleboost.com on the "products" page. A mixed case of 72 Appleboost energy snack tubes, half Mango Peach and half Wildberry, is currently priced at $43.48, which includes shipping and handling.


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SOURCE AppleBoost Products Inc.
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