Navigation Links
Innovative Service Revolutionizes How Businesses Research Product Sales Potential
Date:3/23/2010

Consumer packaged goods (CPG) marketers can now quickly and effectively understand the market potential for new, existing or competitive items at the SKU level. Clients can create and launch their project online in under 15 minutes, get input from 1500 qualified consumers, predictive benchmark modeling against consumer usage data for the category and have results back in days---all at a cost about half that of a 10 person focus group.

San Diego, CA (PRWEB) March 23, 2010 -- Skuuber is an innovative, online and self-administered consumer research engine. It was developed to put clients in control of an accelerated process to determine a product’s market potential at the SKU level. Skuuber satisfies a growing and unmet business need to access consumer product research and market analysis quickly, thoroughly and affordably.

Nearly half of all product development and launch resources spent by American firms are invested in products that are cancelled or fail to produce anticipated returns. Market potential for them is either poorly understood or wishful. An estimated 75% of new product launches are backed by incomplete market analysis or none at all. Ultimately, most disappoint or fail at launch.

According to Founder & CEO Rick Hill, “There are a variety of reasons why businesses conduct so little market analysis in support of new product launches. Common explanations include: it takes too much time; it's too expensive; it's confusing and many companies don't know how to find or conduct it. Unfortunately, and until now, these may have all been valid reasons. Hidden opportunities are missed and resources get poorly focused”.

To overcome these obstacles, a team of consumer marketing and market research experts led by Mr. Hill has just launched skuuber.com. A self-administered online tool, it at last makes consumer product market analysis easy to conduct, fast and affordable for any user. Skuuber delivers the strategic research and market insight, including competitive and channel information, needed to successfully bring a product to market, to re-launch or refresh an existing product, or to benchmark a competitor. Skuuber accomplishes this without the time, expense and laboriousness of multiple methodologies.

Reported results are simple to interpret and summarized by a unique Skuuber Score™ which translates extensive data into a retail sales potential number.

Client benefits include the ability to immediately launch a complete consumer product market analysis project from their PC in less than 15 minutes and have complete results promptly returned in a 21-page report. Results are generated by a survey of 1500 qualified consumers representing the US consumer population and combined with sophisticated, predictive modeling using industry-benchmarking data. Clients create, control and launch their own product research project on a fully secure website while saving up to 85% over traditional methods and about half the cost of a ten person focus group.

There is no cost to create an online Skuuber Account and clients can begin work immediately.

Mr. Hill has 30 years of executive marketing experience in the packaged goods, foodservice and consumer technology industries for companies large and small. In need of such a tool during his entire career, he decided to create it himself along with colleagues who are marketing research professionals with a wide range of industry-leading concept and idea testing expertise.

Mr. Hill advises that, “If a client’s food or non-food consumer product is of the type available in a modern American supermarket or grocery store, Skuuber can promptly research, define and detail its market potential. And if someone can list an item for sale on eBay, they can determine a product’s market potential with Skuuber. It’s that easy to use."

###

Read the full story at http://www.prweb.com/releases/2010/03/prweb3706064.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Eisner USA, LLC Collaborates with Surgical Review Corp to Provide Innovative Bariatric Devices to Bariatric Surgery Center of Excellence (BSCOE) Participants
2. Innovative Healthcare Symposium Held By U.S. HealthWorks
3. EyeView Launches Innovative Video Marketing Quiz
4. Florida Public Health Institute and HealthMETRICS Partners, Inc. Form Innovative Partnership
5. New research shows innovative respiratory stress test can quickly detect significant coronary artery disease in a noninvasive setting
6. Innovative Medical Alert Device Sets a New Standard in PERS Industry
7. Media Alert: Abvio Demonstrates Innovative iPhone 3G/3GS Fitness Applications for Running, Cycling and Walking at Macworld 2010
8. BodyBolster Presents Innovative 47 Exercises to Manage Aging
9. Sanford Heart Hospital Physicians Again Recognized Internationally for Innovative Techniques
10. New Study: Innovative Technique Allows Male Cancer Survivors Who are Sterile from Treatment to Father Children
11. Howard Leights New Pilot Push-in Ear Plug Delivers Occupational Hearing Protection with Innovative, Hybrid Design
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Innovative Service Revolutionizes How Businesses Research Product Sales Potential 
(Date:12/6/2016)... ... December 06, 2016 , ... ... of a higher risk of serious health problems, such as cardiovascular illness, according ... Peiman Soleymani of Beverly Hills Periodontics & Dental Implant Center notes that the ...
(Date:12/6/2016)... , ... December 06, 2016 , ... An inventor, from ... utilize a sling, so she invented the patent-pending SLING-VEST. , The SLING-VEST provides an ... offers an improved alternative to traditional slings. As a result, it helps to reduce ...
(Date:12/6/2016)... ... December 06, 2016 , ... Mount Sinai Health System today ... of Neurosurgery, where clinicians can confer and order 3D models for their cases. ... basis with quick turnaround times. This resource will be the first of its ...
(Date:12/6/2016)... ... December 06, 2016 , ... The Touchpoint Solution’s new neuroscience wearable, ... Almost 200 backers pledged more than $25,000 on Kickstarter to bring ... Dr. Amy Serin, an Arizona Neuropsychologist and inventor, says she feels like she stumbled ...
(Date:12/6/2016)... ... December 06, 2016 , ... After 30 years ... Susan Glasgow has announced her retirement from HASA at the end ... more than 4,000 individuals and families with hearing and speech services. She has ...
Breaking Medicine News(10 mins):
(Date:12/6/2016)...  Arcturus Therapeutics, Inc. ("Arcturus" or the "Company"), ... it entered into collaboration with Takeda Pharmaceutical Company ... of NASH and other gastrointestinal (GI) related disorders, ... UNA Oligomer chemistry. The financial terms were not ... and expertise in GI disorders, we are confident ...
(Date:12/6/2016)... , Dec. 6, 2016 A new study ... of 340B (AIR 340B) projects the 340B Drug Pricing Program ... by which time it is expected to exceed $23 billion ... would see 340B purchases surpass current Medicare Part B drug ... The new study – based on analysis of data on ...
(Date:12/6/2016)... Tenn , Dec. 6, 2016  In response ... dependent on opioids every 25 minutes, a respected group ... company that will provide a holistic suite of services ... Based on his own experience trying to ... social entrepreneur Justin Lanning launched 180 ...
Breaking Medicine Technology: