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Innovative Service Revolutionizes How Businesses Research Product Sales Potential
Date:3/23/2010

Consumer packaged goods (CPG) marketers can now quickly and effectively understand the market potential for new, existing or competitive items at the SKU level. Clients can create and launch their project online in under 15 minutes, get input from 1500 qualified consumers, predictive benchmark modeling against consumer usage data for the category and have results back in days---all at a cost about half that of a 10 person focus group.

San Diego, CA (PRWEB) March 23, 2010 -- Skuuber is an innovative, online and self-administered consumer research engine. It was developed to put clients in control of an accelerated process to determine a product’s market potential at the SKU level. Skuuber satisfies a growing and unmet business need to access consumer product research and market analysis quickly, thoroughly and affordably.

Nearly half of all product development and launch resources spent by American firms are invested in products that are cancelled or fail to produce anticipated returns. Market potential for them is either poorly understood or wishful. An estimated 75% of new product launches are backed by incomplete market analysis or none at all. Ultimately, most disappoint or fail at launch.

According to Founder & CEO Rick Hill, “There are a variety of reasons why businesses conduct so little market analysis in support of new product launches. Common explanations include: it takes too much time; it's too expensive; it's confusing and many companies don't know how to find or conduct it. Unfortunately, and until now, these may have all been valid reasons. Hidden opportunities are missed and resources get poorly focused”.

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