Navigation Links
Innovative Service Revolutionizes How Businesses Research Product Sales Potential
Date:3/23/2010

Consumer packaged goods (CPG) marketers can now quickly and effectively understand the market potential for new, existing or competitive items at the SKU level. Clients can create and launch their project online in under 15 minutes, get input from 1500 qualified consumers, predictive benchmark modeling against consumer usage data for the category and have results back in days---all at a cost about half that of a 10 person focus group.

San Diego, CA (PRWEB) March 23, 2010 -- Skuuber is an innovative, online and self-administered consumer research engine. It was developed to put clients in control of an accelerated process to determine a product’s market potential at the SKU level. Skuuber satisfies a growing and unmet business need to access consumer product research and market analysis quickly, thoroughly and affordably.

Nearly half of all product development and launch resources spent by American firms are invested in products that are cancelled or fail to produce anticipated returns. Market potential for them is either poorly understood or wishful. An estimated 75% of new product launches are backed by incomplete market analysis or none at all. Ultimately, most disappoint or fail at launch.

According to Founder & CEO Rick Hill, “There are a variety of reasons why businesses conduct so little market analysis in support of new product launches. Common explanations include: it takes too much time; it's too expensive; it's confusing and many companies don't know how to find or conduct it. Unfortunately, and until now, these may have all been valid reasons. Hidden opportunities are missed and resources get poorly focused”.

To overcome these obstacles, a team of consumer marketing and market research experts led by Mr. Hill has just launched skuuber.com. A self-administered online tool, it at last makes consumer product market analysis easy to conduct, fast and affordable for any user. Skuuber delivers the strategic research and market insight, including competitive and channel information, needed to successfully bring a product to market, to re-launch or refresh an existing product, or to benchmark a competitor. Skuuber accomplishes this without the time, expense and laboriousness of multiple methodologies.

Reported results are simple to interpret and summarized by a unique Skuuber Score™ which translates extensive data into a retail sales potential number.

Client benefits include the ability to immediately launch a complete consumer product market analysis project from their PC in less than 15 minutes and have complete results promptly returned in a 21-page report. Results are generated by a survey of 1500 qualified consumers representing the US consumer population and combined with sophisticated, predictive modeling using industry-benchmarking data. Clients create, control and launch their own product research project on a fully secure website while saving up to 85% over traditional methods and about half the cost of a ten person focus group.

There is no cost to create an online Skuuber Account and clients can begin work immediately.

Mr. Hill has 30 years of executive marketing experience in the packaged goods, foodservice and consumer technology industries for companies large and small. In need of such a tool during his entire career, he decided to create it himself along with colleagues who are marketing research professionals with a wide range of industry-leading concept and idea testing expertise.

Mr. Hill advises that, “If a client’s food or non-food consumer product is of the type available in a modern American supermarket or grocery store, Skuuber can promptly research, define and detail its market potential. And if someone can list an item for sale on eBay, they can determine a product’s market potential with Skuuber. It’s that easy to use."

###

Read the full story at http://www.prweb.com/releases/2010/03/prweb3706064.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Eisner USA, LLC Collaborates with Surgical Review Corp to Provide Innovative Bariatric Devices to Bariatric Surgery Center of Excellence (BSCOE) Participants
2. Innovative Healthcare Symposium Held By U.S. HealthWorks
3. EyeView Launches Innovative Video Marketing Quiz
4. Florida Public Health Institute and HealthMETRICS Partners, Inc. Form Innovative Partnership
5. New research shows innovative respiratory stress test can quickly detect significant coronary artery disease in a noninvasive setting
6. Innovative Medical Alert Device Sets a New Standard in PERS Industry
7. Media Alert: Abvio Demonstrates Innovative iPhone 3G/3GS Fitness Applications for Running, Cycling and Walking at Macworld 2010
8. BodyBolster Presents Innovative 47 Exercises to Manage Aging
9. Sanford Heart Hospital Physicians Again Recognized Internationally for Innovative Techniques
10. New Study: Innovative Technique Allows Male Cancer Survivors Who are Sterile from Treatment to Father Children
11. Howard Leights New Pilot Push-in Ear Plug Delivers Occupational Hearing Protection with Innovative, Hybrid Design
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Innovative Service Revolutionizes How Businesses Research Product Sales Potential 
(Date:3/23/2017)... Texas (PRWEB) , ... March 23, 2017 , ... The ... 3rd location in the greater Houston Area. The new location is located at 2255 ... Luke’s Hospital in Springwoods Village. This newest location will provide patients living in the ...
(Date:3/23/2017)... ... March 23, 2017 , ... Texas Physical Therapy ... 960 Gruene Road in Building 2. The clinic is the group’s second in New ... says opening the company’s second New Braunfels location brings things full circle for the ...
(Date:3/23/2017)... ... ... The IoT (Internet of Things) is revolutionizing the way the world operates. ... individual consumers alike. Laboratories can maximize their profit margin by increasing throughput. ... to $11 trillion dollars by the year 2025. McKinsey expects the IoT to have ...
(Date:3/23/2017)... ... , ... 82% of adults are unaware of the dangers that infectious bacteria play in mouth ... two times a day that dentists recommend. The ramifications of improper oral upkeep go far ... adults missing 164 million hours of work each year due to dental issues. That is ...
(Date:3/23/2017)... (PRWEB) , ... March 23, 2017 , ... March is ... that pack a punch when it comes to maintaining good health. Every day, two ... minutes, your kidneys filter every drop of your blood, eliminating waste, regulating fluid levels ...
Breaking Medicine News(10 mins):
(Date:3/23/2017)...  Digital Pharmacist Inc. ( ... digital health company, announced today that it has ... to manage their prescriptions. Over three hundred pharmacy ... Pharmacy, USave Pharmacy and Owen,s Healthcare use the ... its product development schedule, the company now powers ...
(Date:3/23/2017)... Research and Markets has announced the addition ... their offering. ... The global capillary electrophoresis market to grow at a CAGR of ... Capillary Electrophoresis Market 2017-2021, has been prepared based on an in-depth ... market landscape and its growth prospects over the coming years. The ...
(Date:3/23/2017)... Newborns are highly vulnerable to infections ... their young immune systems typically mount weak antibody ... achieving strong vaccine responses in newborn animals, including ... trials — by adding compounds known as adjuvants ... papers, they also describe improved adjuvant formulations that ...
Breaking Medicine Technology: