Navigation Links
Innovative Service Revolutionizes How Businesses Research Product Sales Potential
Date:3/23/2010

Consumer packaged goods (CPG) marketers can now quickly and effectively understand the market potential for new, existing or competitive items at the SKU level. Clients can create and launch their project online in under 15 minutes, get input from 1500 qualified consumers, predictive benchmark modeling against consumer usage data for the category and have results back in days---all at a cost about half that of a 10 person focus group.

San Diego, CA (PRWEB) March 23, 2010 -- Skuuber is an innovative, online and self-administered consumer research engine. It was developed to put clients in control of an accelerated process to determine a product’s market potential at the SKU level. Skuuber satisfies a growing and unmet business need to access consumer product research and market analysis quickly, thoroughly and affordably.

Nearly half of all product development and launch resources spent by American firms are invested in products that are cancelled or fail to produce anticipated returns. Market potential for them is either poorly understood or wishful. An estimated 75% of new product launches are backed by incomplete market analysis or none at all. Ultimately, most disappoint or fail at launch.

According to Founder & CEO Rick Hill, “There are a variety of reasons why businesses conduct so little market analysis in support of new product launches. Common explanations include: it takes too much time; it's too expensive; it's confusing and many companies don't know how to find or conduct it. Unfortunately, and until now, these may have all been valid reasons. Hidden opportunities are missed and resources get poorly focused”.

To overcome these obstacles, a team of consumer marketing and market research experts led by Mr. Hill has just launched skuuber.com. A self-administered online tool, it at last makes consumer product market analysis easy to conduct, fast and affordable for any user. Skuuber delivers the strategic research and market insight, including competitive and channel information, needed to successfully bring a product to market, to re-launch or refresh an existing product, or to benchmark a competitor. Skuuber accomplishes this without the time, expense and laboriousness of multiple methodologies.

Reported results are simple to interpret and summarized by a unique Skuuber Score™ which translates extensive data into a retail sales potential number.

Client benefits include the ability to immediately launch a complete consumer product market analysis project from their PC in less than 15 minutes and have complete results promptly returned in a 21-page report. Results are generated by a survey of 1500 qualified consumers representing the US consumer population and combined with sophisticated, predictive modeling using industry-benchmarking data. Clients create, control and launch their own product research project on a fully secure website while saving up to 85% over traditional methods and about half the cost of a ten person focus group.

There is no cost to create an online Skuuber Account and clients can begin work immediately.

Mr. Hill has 30 years of executive marketing experience in the packaged goods, foodservice and consumer technology industries for companies large and small. In need of such a tool during his entire career, he decided to create it himself along with colleagues who are marketing research professionals with a wide range of industry-leading concept and idea testing expertise.

Mr. Hill advises that, “If a client’s food or non-food consumer product is of the type available in a modern American supermarket or grocery store, Skuuber can promptly research, define and detail its market potential. And if someone can list an item for sale on eBay, they can determine a product’s market potential with Skuuber. It’s that easy to use."

###

Read the full story at http://www.prweb.com/releases/2010/03/prweb3706064.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Eisner USA, LLC Collaborates with Surgical Review Corp to Provide Innovative Bariatric Devices to Bariatric Surgery Center of Excellence (BSCOE) Participants
2. Innovative Healthcare Symposium Held By U.S. HealthWorks
3. EyeView Launches Innovative Video Marketing Quiz
4. Florida Public Health Institute and HealthMETRICS Partners, Inc. Form Innovative Partnership
5. New research shows innovative respiratory stress test can quickly detect significant coronary artery disease in a noninvasive setting
6. Innovative Medical Alert Device Sets a New Standard in PERS Industry
7. Media Alert: Abvio Demonstrates Innovative iPhone 3G/3GS Fitness Applications for Running, Cycling and Walking at Macworld 2010
8. BodyBolster Presents Innovative 47 Exercises to Manage Aging
9. Sanford Heart Hospital Physicians Again Recognized Internationally for Innovative Techniques
10. New Study: Innovative Technique Allows Male Cancer Survivors Who are Sterile from Treatment to Father Children
11. Howard Leights New Pilot Push-in Ear Plug Delivers Occupational Hearing Protection with Innovative, Hybrid Design
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Innovative Service Revolutionizes How Businesses Research Product Sales Potential 
(Date:10/12/2017)... ... 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ), one of ... innovative new design of the shoulder pad. The shoulder pad provides optimal support ... your pain while using cold therapy. By utilizing ice and water that is circulated ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... that we intend to develop to enable prevention of a major side effect ... hearing loss, especially in pediatric patients. For cisplatin, hearing loss is FDA listed ...
(Date:10/12/2017)... ... October 12, 2017 , ... Leading pediatric oncology experts at Children’s National ... 49th Congress of the International Society of Paediatric Oncology (SIOP) Oct. 12-15. ... for Cancer and Blood Disorders at Children’s National, and Stephen P. Hunger, M.D., ...
(Date:10/12/2017)... ... October 12, 2017 , ... Health ... interactive health literacy software tool, and the Cancer Patient Education Network (CPEN), an ... education, today announce a new strategic alliance. , As CPEN’s strategic partner, ...
(Date:10/12/2017)... ... October 12, 2017 , ... Farm Forward ... Berkeley, and other leading institutions in announcing the launch of the Leadership ... the way animals are raised for food. , Founding members of the Leadership ...
Breaking Medicine News(10 mins):
(Date:9/28/2017)... , Sept. 28, 2017 Cohen Veterans ... advance the use of wearable and home sensors for ... disorders. Early Signal Foundation, a nonprofit organization focused on ... will provide an affordable analytical system to record and ... ...
(Date:9/23/2017)... 22, 2017 Janssen Biotech, Inc. (Janssen) announced ... from the U.S. Food and Drug Administration (FDA) for ... for the treatment of moderately to severely active rheumatoid ... data are needed to further evaluate the safety of ... RA. "We ...
(Date:9/18/2017)... , Pa. and KALAMAZOO, Mich. , Sept. ... Penn. , and OptiMed Specialty Pharmacy of ... partnership to offer a strategic hub service that expedites ... highly sought-after personal spirometer, Spiro PD 2.0, and wellness ... A spirometer is a medical device used to measure ...
Breaking Medicine Technology: