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Innovative Self-improvement Health and Wellness Campaign "Get Your Awesome On!" Kicks Off to Help Consumers Reach New Year's Resolution Goal
Date:12/18/2013

Boulder, Colorado (PRWEB) December 18, 2013

BackJoy—a leader in the posture and natural health care industry—today announced their collaboration with health and wellness expert, Dr. James Rouse, to launch the “Get Your Awesome On!” campaign—a healthy-living self-improvement initiative that will begin in January 2014 at awesome.backjoy.com.

Based on the belief that self-care is the most powerful form of health care, “Get Your Awesome On!” will offer complimentary advice and information for healthy, mindful and pain-free living in four foundational categories of personal wellness: Posture, Eat, Think and Move.

Launched in time for the New Year, “Get Your Awesome On!” may support the estimated 40% of Americans who make New Year’s resolutions goals—many of which are aimed at helping us lose weight—be proactive about leading and maintaining a healthy lifestyle throughout 2014. Sadly, according to research, just 8% of Americans who make resolutions achieve their goals.

Consumers can visit awesome.backjoy.com as well as Facebook.com/BackJoy to find tips on how to sit, stand and sleep with optimal posture; simple, effective exercises without the gym or equipment; customizable weekly meal plans with anti-inflammatory recipes; and plenty of encouragement and inspiration along the way.

In addition to these tips, participants are encouraged to ask their health-related questions in the

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