Innovative Business Intelligence Software Helps Keep Australia Healthy t... ( A Decision A...)

Innovative Business Intelligence Software Helps Keep Australia Healthy this Winter

Date:5/20/2009

A Decision A Day Keeps the Doctor Away - Using QlikView, Inside Info has allowed our customers to easily identify health market trends such as tracking the progression of diseases in the community through more effective profiling of disease trends. Essentially, QliKView helps us keep Australia healthy." said Jon Marshall, Managing Director, asteRx.

Sydney, NSW (PRWEB) May 20, 2009 -- The Australian health and pharmaceutical industry is using one of the country's most innovative products to track the trail of disease and illness throughout the country this winter, while simultaneously monitoring prescriptions and their impact on consumers.

asteRx, an online clinical data and market research services company for the Australian healthcare and pharmaceutical industry, is using Inside Info's QlikView business intelligence application via the web to help pharmaceutical companies easily identify health market trends, customer behaviour and prescription anomalies.

asteRx provides a fast and secure channel for doctors to participate in market research, collecting anonymous prescription data from a representative national sample of doctors with scriptwriting software. Previously millions of scripts were then analysed in a myriad of ways that would take weeks to manipulate for a single result. Customers were provided with data, usually in Microsoft Access or CSV format, making it difficult from which to draw insight. Data contained lots of hierarchies, continually changing data frequency with varying levels of aggregation. Typical market research analysis and user experience seemed to deteriorate as data volumes grew with other business intelligence tools.

Using QlikView for interactive analysis of data, as well as more effective gender and geographic profiling of the aggregated anonymous data, asteRx helps pharmaceutical companies to effectively dedicate resource
'/>"/>

0

GOOD

Page: 1 2 3
Related medicine news :

1. NeoStem Signs Agreement for Ceres Living, Inc. to Market Innovative Nutritional Supplement Designed to Optimize Stem Cell Functions
2. Zila & Experts Testify at Congressional Hearing on Innovative Technology for Veterans; Urge Broader Use of ViziLite(R) Plus by VA for Oral Cancer Screening
3. Ann Marie DeMatteo Joins CME LLC as Vice President of Educational Initiatives, Drives Innovative Programming Approaches
4. St. Josephs Hospital and Medical Center Signs Agreement for Innovative Video Conferencing Use
5. University of Miami President Donna E. Shalala, Pennsylvania Gov. Edward G. Rendell: Nurse Practitioners Are Key to Obama Health Care Reform, Call for Increased Federal Funding for Innovative Nurse-Managed Health Care
6. An Innovative New Book Helps Consumers Find Out if Their Doctors are Following Official Treatment Guidelines
7. G & G Holistic Addiction Treatment Uses Innovative Use of Oxygen Therapy Which Restores Mind and Body in Drug Rehab
8. Gordon Binder & Weiss Vision Institute in San Diego Launches Innovative New Website
9. Innovative Search Engine for Medical News, Newsguard 2.0, Launched
10. Video: U.S. Announcement - First Patients in United States Receive Innovative Device to Treat Moderate Heart Failure
11. PAREXEL Experts to Address Partnering Best Practices and Innovative Trial Design at Partnerships With CROs Conference

Post Your Comments:

Innovative Business Intelligence Software Helps Keep Australia Healthy t...( A Decision A...),Health