In the summer of 2011, Newsweek published a cover story about the "Creativity Crisis," decrying that American children are becoming less creative. President Obama has also demonstrated concern asking for more innovative contributions in his speeches. And many commentators have called for greater innovation in science to solve the major threats to humankind: global warming, the obesity epidemic, Alzheimer's disease, cancer, etc. The desire for new ideas in America is obviously at an all-time high, but how can Americans tap into their creativity and maximize their potential?
In INNOVATION GENERATION: How to Produce Creative and Useful Scientific Ideas, internationally renowned physician and scientist Roberta Ness bestows all the tools readers need to think "outside the box." Based on a very successful program at the University of Texas, Ness provides proven techniques to expand one's ability to generate original ideas. These tools include:
Woven into the discussion are stories of famous scientists who found fresh paths to innovation, including groundbreaking primate scientist Jane Goodall, father of lead research Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions. Finally, INNOVATION GENERATION shows how to combine newly acquired skills in creative thinking with the normal process of scientific thinking, so that one's new abilities generate the ideas of to
|Contact: Justyna Zajac|
Oxford University Press