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Innovation Generation
Date:4/6/2012

(Oxford | Hardcover | March 1, 2012 | 262 Pages | $29.95 | ISBN13: 9780199892594)

"Roberta Ness teaches how to be a more innovative thinker. Now in a book as creative as its subject, Dr. Ness shows how, with a little know-how and a lot of practice, we can all bring out our more creative selves." - Harvey V. Fineberg, President, Institute of Medicine, National Academies of Science

"Great science depends on innovative thinking. Our societal creativity and progress depends on investing in such innovation. This book argues that innovation can be taught, fostered, and nurtured as a basis for accelerating innovation. It provides the framework for fostering creativity and a toolbox teaching it. This is an outstanding contribution to our collective success." - Linda P. Fried, Dean, Columbia University Mailman School of Public Health

"Can we teach people to be innovative? Roberta Ness demonstrates that the answer is a resounding 'yes.' This is a rare book that contains both a rigorous account of the elements that foster innovation and examples that will inspire scientists, teachers, students, and anyone with a sense of curiosity to become more successful innovators." - E. Gordon Gee, President, Ohio State University

"Dr. Ness shows us that learning to become a better innovator is indeed possible. This book is a tremendous help for scientists, policy makers, and students of all ages." - Arthur "Tim" Garson, Director, Center for Public Health Sciences, and former Provost, University of Virginia School of Medicine

"Innovation Generation: How to Produce Creative and Useful Ideas is a superb read. The path to a strong and vibrant America today and into the future will be through the inculcation of innovation among our students across all disciplines. Roberta Ness provides substantive tools to enhance our abilit
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Contact: Justyna Zajac
Justyna.Zajac@oup.com
212-743-8337
Oxford University Press
Source:Eurekalert

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