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Innovation Consulting Firm RKS Recognized for Outstanding Design by the International Design Excellence Awards (IDEA) of the IDSA
Date:7/10/2013

Thousand Oaks, CA (PRWEB) July 10, 2013

Innovation consulting firm RKS announces today that its industrial design for Life Technologies has been rewarded by the Industrial Designers Society of America with a Bronze IDEA. The firm is also honored to see five of its project selected as finalists across the following categories: Research, Design Strategy, Living room and Bedroom, Entertainment, Social Impact Design.

IDEA Bronze goes to: Ion Proton™ Sequencer

The design team at RKS worked in collaboration with the Life Technologies team on the design of the Ion Proton, an innovative device that brings down the cost and speed of decoding a human genome to $1,000 and few hours. Compact enough to fit on a laboratory bench, the device features an easy to access housing for reagents behind the front door and a simplified design that makes it easy to keep clean and sterile.

“The design of the Ion Proton is pure and approachable,” says Lance Hussey, Creative Director at RKS. “It combines the language of science and technology to the promise of a better future, introducing us to a new age, one that will touch all of our lives.”

The design of the Ion Proton has earned Life Technologies and RKS some of the most distinguished awards in the industry, including Spark, Good Design and red dot.

“The recognition from the design community for the design of Ion Proton Sequencer is extremely rewarding,” says Ravi Sawhney, founder and CEO of RKS. “And seeing our client’s market valuation increase during the initial three years since RKS has been engaged by its CEO Greg Lucier and CDO Joseph Lee as a component of the firm’s global branding strategy shows how design is on
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