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Innerscope Research(TM) Names Caleb Siefert as Senior Scientist to Lead Company's Statistical Analyses and Study Designs
Date:2/11/2009

BOSTON, Feb. 11 /PRNewswire/ -- Innerscope Research(TM), a revolutionary biometric media research firm, announced today the appointment of Dr. Caleb Siefert as Senior Scientist to lead the company's statistical analyses and study designs in the emerging field of emotional response measurement.

Dr. Siefert, who joins Innerscope from Harvard Medical School and Massachusetts General Hospital, will help Innerscope continue to develop and organize a large-scale database of emotional response measures that allows marketers an unprecedented level of insight into their consumers.

"Caleb's deep understanding of analytics and sub-conscious research will be a driving force in advancing our database," said Dr. Carl Marci, Innerscope co-founder and CEO. "We are very excited to add such talent and expertise to Innerscope."

Dr. Siefert, who possesses significant experience researching non-conscious processes, joins Innerscope from Massachusetts General Hospital, where he has served as co-chief psychologist for the psychiatric inpatient unit, senior research and statistical consultant for the inpatient research and development group, practicing clinician and researcher for the Psychological Evaluation and Research Laboratory (PEaRL) and principal investigator for multiple research studies.

An instructor at Harvard Medical School, Dr. Siefert also is a co-investigator and statistical/research design consultant for multiple research labs at several academic institutions.

Dr. Siefert received his B.A. with high honors from Michigan State University, his M.A. in Clinical Psychology from Adelphi University and his Ph.D. in clinical psychology from Adelphi University.

About Innerscope Research(TM)

Innerscope Research(TM) is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System, Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit www.innerscoperesearch.com.


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