Navigation Links
Innerscope Research(TM) Names Caleb Siefert as Senior Scientist to Lead Company's Statistical Analyses and Study Designs
Date:2/11/2009

BOSTON, Feb. 11 /PRNewswire/ -- Innerscope Research(TM), a revolutionary biometric media research firm, announced today the appointment of Dr. Caleb Siefert as Senior Scientist to lead the company's statistical analyses and study designs in the emerging field of emotional response measurement.

Dr. Siefert, who joins Innerscope from Harvard Medical School and Massachusetts General Hospital, will help Innerscope continue to develop and organize a large-scale database of emotional response measures that allows marketers an unprecedented level of insight into their consumers.

"Caleb's deep understanding of analytics and sub-conscious research will be a driving force in advancing our database," said Dr. Carl Marci, Innerscope co-founder and CEO. "We are very excited to add such talent and expertise to Innerscope."

Dr. Siefert, who possesses significant experience researching non-conscious processes, joins Innerscope from Massachusetts General Hospital, where he has served as co-chief psychologist for the psychiatric inpatient unit, senior research and statistical consultant for the inpatient research and development group, practicing clinician and researcher for the Psychological Evaluation and Research Laboratory (PEaRL) and principal investigator for multiple research studies.

An instructor at Harvard Medical School, Dr. Siefert also is a co-investigator and statistical/research design consultant for multiple research labs at several academic institutions.

Dr. Siefert received his B.A. with high honors from Michigan State University, his M.A. in Clinical Psychology from Adelphi University and his Ph.D. in clinical psychology from Adelphi University.

About Innerscope Research(TM)

Innerscope Research(TM) is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System, Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit www.innerscoperesearch.com.


'/>"/>
SOURCE Innerscope Research(TM)
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Innerscope Research Strengthens Management Team With Three Executive Appointments
2. ResMed Names Kieran Gallahue as Chief Executive Officer, Effective January 1, 2008.
3. Mediware Names Thomas K. Mann Chief Executive Officer
4. Cleveland-based Health Care Tech Company Within3 Names New CEO
5. STERIS Corporation Board of Directors Names Walter M. Rosebrough Jr. President and Chief Executive Officer
6. Patient Safety Authority Board of Directors Names Infection Advisory Panel
7. Hooper Holmes Names Chris Behling President of Health & Wellness Division
8. MDMA Names New Director of Federal Affairs
9. Milestone Scientific Names Robert Presutti New Vice President of Sales and Marketing
10. Acuo Technologies(R) Names Mike Dolan Vice President of Sales
11. MAKO Surgical Corp. Names Frederic H. Moll, M.D. to Board of Directors
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/4/2016)... , ... May 04, 2016 , ... Dr. Elyson and ... tooth removal surgery at their office. Wisdom tooth removal, a common dental procedure, is ... problematic, they often are improperly erupted, resulting in risks of complications. By providing wisdom ...
(Date:5/4/2016)... ... May 04, 2016 , ... ... that supports cellular and metabolic health. This synergistic combination of omega-3 fatty acids ... along with 150 mg of reduced glutathione and 200 mg of N-Acetylcysteine (NAC). ...
(Date:5/4/2016)... ... 04, 2016 , ... Francesca Loparco, Co-Founder of Queen City Dream Cars, an ... same-day LASIK procedure at Christenbury Eye Center. The entrepreneur struggled with her computer, ... the same day as her in-office consultation and eye exam. Francesca’s eyesight was restored ...
(Date:5/4/2016)... ... May 04, 2016 , ... Pharmacy Times ... that it was chosen as the Pharmaceutical News Provider of the Year in ... acknowledge the hard work and dedication of community members who strive to make ...
(Date:5/4/2016)... ... 04, 2016 , ... Bayco Products has announced the introduction ... flashlights in models NSP-9842XL and NSR-9844XL . , First previewed at SHOT ... 2 included CR-123 batteries to produce up to 650 lumens in a variety ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... , May 3, 2016 ... heute bekannt, dass sie einen entscheidenden Meilenstein ... haben: Ein Aufruf zum Handeln, um Patientenresultate ... Veröffentlichung trägt zu Fortschritten im Verständnis der ... hervor, ein Bewusstsein für Hepatische Enzephalopathie in ...
(Date:5/2/2016)... Leading Economies with Fastest Real GDP Annual Percentage Change, 2015  ... 7.8 India 7.3, , Source: IMF and TechSci Research   ... Brazil , Russia , India ... , registered the fastest GDP growth during the first decade of the 21 ... in Brazil and Russia , along ...
(Date:5/2/2016)...  While nearly three-quarters of Americans (71%) are aware ... health, only about half report taking any steps to ... a new survey announced today by Hologic (Nasdaq: ... Osteoporosis Month, Hologic is raising awareness of this major ... Americans. Osteoporosis is a disease that causes ...
Breaking Medicine Technology: