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Ingredient in Probiotic Sweetener Boosts Immune System
Date:4/30/2009

Nevella(R) with Probiotics developed to enhance health

INDIANAPOLIS, April 30 /PRNewswire/ -- Heartland Sweeteners LLC in conjunction with Ganeden Biotech has developed the world's first probiotic sweetener, Nevella(R) with Probiotics, which is designed to boost the immune system and promote digestive health. Additionally, according to a recently published study, the probiotic in Nevella(R) has been shown to provide some protection against certain strains of influenza.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090430/DE08669 )

With no calories, Nevella(R) with Probiotics is a healthy alternative to sugar and is a great sugar replacement in coffee, tea and baked goods.

"A healthy digestive system is key to strengthening your immune system," said Mike Servie, President of Heartland Sweeteners. "Nevella(R) with Probiotics is a great alternative to yogurt and dairy drinks that aim to improve immunity."

The partnership between Heartland Sweeteners and Ganeden Biotech, which makes the patented probiotic bacteria, GanedenBC30, was announced in March. GanedenBC30 is uniquely able to survive manufacturing and baking temperatures and maintain the health benefits of bacteria in the digestive tract. Nevella(R) with Probiotics is the first product created by the collaboration. Other offerings are in the works.

Nevella(R) with Probiotics is being distributed nationally in retail grocery stores, and is available online. For retailer and online shipping information, visit www.nevella.com.

About Heartland Sweeteners

Based in Indianapolis, Heartland Sweeteners, LLC, is a leader in the production and development of innovative food products that are great for the whole family. Heartland produces and distributes branded and private label sweeteners for the food industry. Their branded products of Nevella(R) and Ideal(TM) are great for the whole family, diabetics and people watching their calorie intake. Both Nevella(R) and Ideal(TM) are perfect for baking and are distributed throughout North America and expanding into Europe, Central and South America. Visit Heartland at www.idealsweet.com and www.nevella.com.

About Ganeden Biotech

Founded in 1997, Ganeden Biotech, Inc, is based in Cleveland, Ohio, and is the largest seller of over-the-counter probiotics in the U.S. through its Digestive Advantage(R) and Sustenex(TM) brands. It also licenses its patented probiotic bacteria, GanedenBC30, for use in commercial food and beverage applications, medical foods, nutraceuticals and in animal health industries. Ganeden Biotech is self-affirmed GRAS (Generally Recognized As Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient. For more information about licensing, visit www.ganedenlabs.com. For probiotic supplement information, visit digestiveadvantage.com or www.sustenex.com.


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SOURCE Heartland Sweeteners
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