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Ingenuity™ Applauds Moms and Dads, Recommends Washable Playard with Dream Centre™ Available at Babies “R” Us
Date:6/20/2013

(PRWEB) June 20, 2013

The team at Ingenuity™ applauds the new generation of dads who view parenting as an equal partnership with moms. The Minneapolis Star Tribune (6.12.13) picked up on this positive trend and wrote about men who spend as much time with child care and housework as their wives. All parents who need to keep a watchful eye on their small children should consider the Washable Playard by Ingenuity.

According to the Star Tribune, more men are doing jobs like packing school lunches, shopping and doing laundry. They are also blogging more about their children. The number of stay-at-home fathers is double what it was 10 years ago, reported the Star Tribune.

“It’s all about teamwork to get the jobs done and to help kids become healthy adults,” said Miles Bohannan, the VP of Marketing Communications for Kids II®, the parent company of Ingenuity.

Parental equality is less about sharing chores for dads in their 20s and 30s and more about being an involved father as “part of their identity,” said the Star Tribune.

Maintaining the work-family balance can be more easily achieved with the Ingenuity Washable Playard. For one thing, there is less work. The playard can be easily taken apart so all fabric surfaces can be tossed in the washing machine for cleaning.

“The Washable Playard is a convenient way to keep a baby close in an environment that is safe,” said Bohannan. “This way mom and dad can do the chores they need to do.”

When efficiency and time-management is important, it can be helpful to have a playard with an elevated changing table that easily pivots out of the way, a removable organizer tray, and the Soothing Sounds Station with five melodies and
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