Indoor Tanning is Not as Safe as You Think. In Fact, It's To...(cademy's 2008-2009 skin cancer PSA campa...),Health

Date:5/5/2008

cademy's 2008-2009 skin cancer PSA campaign features print, television and radio advertisements with the theme, "Indoor Tanning is Out." The print ads feature Meghan and Brittany urging their peers to learn the facts about indoor tanning. The ads also direct readers to the Academy's Web site for more information about the survivors' stories.

The PSA portraits were taken by a photographer who has a deep connection to the cause. Susan Drinker, of Glenwood Springs, Colo., is a skin cancer survivor who documents other cancer survivors with her portrait photography. For the past five years, these emotional portraits have been displayed in various locations in her native Colorado.

The television and radio advertisements continue the theme, "Indoor Tanning is Out." The television advertisements features a variety of young women telling their peers that indoor tanning is not as safe as they thought. The radio PSA is a contemporary folk song about the dangers of indoor tanning written by a 14-year-old girl and performed by a professional recording artist.

Brittany said when she was young she never heard much about skin cancer. "This campaign would have opened my eyes to reality," she said. "People are now catching on that even young people are at risk for skin cancer."

Young Women and Indoor Tanning

Research supports the need for public education on the health risks of indoor tanning. Studies have shown that exposure to ultraviolet (UV) light can be addictive because of the production of endorphins which can initiate dependency. A study published in the March 2007 issue of the Journal of the American Academy of Dermatology (JAAD) indicates that indoor tanning device users are more likely to show signs of such addiction. This study found that 18 percent of undergraduate students who admitted to purposely seeking a tan demonstrated evidence of a substance-related disorder with respect to UV light, which is comparable with findings of other ad
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SOURCE American Academy of Dermatology Copyright©2008 PR Newswire. All rights reserved

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