MarketsandMarkets has segmented the global indoor location market by type of software solutions: indoor maps and navigation and indoor location-based analytics; by type of positioning systems: network-based positioning, independent positioning and hybrid positioning systems; by type of verticals: ‘offices and commercial buildings’, ‘government, public safety and urban security’, ‘healthcare’, ‘travel and hospitality’, ‘aviation’, ‘academia and education’, ‘oil, gas and mining’, ‘manufacturing, distribution and logistics’ and ‘others’; by regions: North America (NA), Asia Pacific (APAC), Europe (EU), Middle East and Africa (MEA) and Latin America(LA). The report also provides insights into the opportunity analysis of specific verticals and business case analysis and roadmaps for the indoor location market.
The major forces driving this market are the increasing customer intimacy and venue-based marketing strategies, poor performance of GPS in indoor environments and government initiatives in developing positioning systems for public safety and urban security segments. The increasing demand for location-based services and applications in smartphones among users have given rise to the new business value chain, leading to growing network deployments at venues for indoor location and Indoor Positioning and Indoor Navigation (IPIN).
While the indoor location market is growing at a slow pace some of the venues have already incubated indoor location solutions into their current network scenarios. Indoor location providers look forward to gain better competitive advantage in this emerging market, thereby creating customizable new location-based applications that facilitate quicker customer adoption of the same.
The global indoor location market is estimated to grow from $448.6 million in 2013 to $2.60 billion in
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