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Individual Dental Insurance Now Available at Highmark Direct Retail Stores in Pittsburgh and Mechanicsburg
Date:2/2/2010

PITTSBURGH, Feb. 2 /PRNewswire/ -- Individuals and/or families can now purchase dental insurance at the Highmark Direct stores located in Pittsburgh and Mechanicsburg, Pa. iDental(SM), a product of United Concordia Dental, a Highmark subsidiary, offers five different plans geared toward the varying dental needs of college students, young families, senior citizens or anyone interested in purchasing portable, affordable dental insurance on their own.

"Dental insurance serves a complementary role to the health insurance products that we have sold in our stores since we opened our doors last year," said Steven Nelson, senior vice president of Corporate Marketing & Consumerism at Highmark. "We know this product option will meet a real need for consumers. And a healthy mouth may help other areas of the body stay healthy. Research has shown that poor oral health, in particular the presence of gum disease, may be associated with a number of health problems, including heart disease, stroke, diabetes and some pregnancy-related conditions."

Most of the iDental(SM) plans are designed to cover 100 percent of the c
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SOURCE Highmark Inc.
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