Navigation Links
Indiana U. professor to examine how women respond to information about the HPV vaccine
Date:9/22/2011

FOR IMMEDIATE RELEASE Sept. 21, 2011

INDIANAPOLIS, Ind. -- Dena S. Cox, a professor of marketing and faculty fellow at the Kelley School of Business Indianapolis, has received a $99,600, two-year research grant from Merck to study factors influencing young women's adoption of the human papillomavirus (HPV) vaccine.

Cox's research investigates how people make medical-treatment decisions, examining the effects of health communication on consumers' adoption of preventive behaviors. In the study, she is exploring the most effective ways to present information to women ages 18 to 26 about the benefits and risks of the HPV vaccine.

HPV is the most common sexually transmitted infection, according to the Centers for Disease Control and Prevention. Most people with the virus do not develop symptoms or health problems. However, some HPV types can cause genital warts and cervical cancer.

In the study, Cox will employ a nationwide, Internet survey panel to recruit young women who have not received the HPV vaccine. She will present them with information on vaccination benefits and risks, in a variety of presentation formats.

The study will then assess the women's understanding of this information, their attitudes and intentions toward vaccination, and, six months later, their vaccination behavior. The study seeks to determine which presentation formats are most helpful to young women in making informed decisions about HPV vaccination.

"Medical information often is complex," said Cox. "How you frame the information and its personal impact will influence the way people think and behave. We believe that the more an individual processes and understands the information, the more likely she is to participate in a healthy action, like HPV vaccination."

Each year, about 12,000 women in the U.S. get cervical cancer, and about 4,000 die from the disease. Cervical cancer largely is preventable through Pap screening tests and the HPV vaccination. However, healthy women in their late teens and early 20s may not consider themselves at risk. Cox's study will help health care professionals better communicate with young women about the risks of cervical cancer and the importance of preventive measures, including HPV vaccination.

This is Cox's second research grant from Merck. Her co-investigators on this study include Anthony Cox, Chancellor's Faculty Fellow and professor of marketing at Kelley, and Gregory Zimet, professor of pediatrics and co-leader of the Cancer Control program in the IU School of Medicine. The Kelley School Indianapolis is based at the Indiana University-Purdue University Indianapolis campus.


'/>"/>

Contact: Brenda Bishop
bbishop@iupui.edu
317-274-5483
Indiana University
Source:Eurekalert  

Related medicine news :

1. New book by Indiana University physicians slays health myths we all thought were true
2. Indiana University neuroscientists map a new target to wipe pain away
3. Indiana U. study points to health disparities in physical fitness
4. A safer, more effective morphine may be possible with Indiana University discovery
5. Grant launches cervical cancer-free Indiana initiative
6. APHA 2010: Study finds funding for substance abuse in Indiana lacking
7. Indianapolis to host international conference on frontotemporal dementias
8. NRPA Launches National Hunger Relief Initiative at Indianapolis' Douglass Park
9. Indiana Home and Hospice Care Foundation Selects Pearson to Bolster Workforce Training Initiatives
10. National Insurance Company Looks to Indianapolis-based TriDigital Solutions for Affordable CD Replication and Mailing Project
11. Indiana Boudoir Photographer Begins Shooting Breast Cancer Charity Calendar
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Indiana U. professor to examine how women respond to information about the HPV vaccine
(Date:5/4/2016)... ... May 04, 2016 , ... ... support for knees, ankles, and elbows. Engineered with athletes in mind, OMNIFORCE ... manufacturing (opposed to ineffective circular knitting, common in the industry) produces premium ...
(Date:5/4/2016)... ... May 04, 2016 , ... With the stamp of approval from the ... May as National Cancer Research Month. According to the American Cancer Society (2016) ... predications of one in four Americans dying as a result. , With numbers as ...
(Date:5/4/2016)... ... May 04, 2016 , ... ... Group is scheduled on July 25-27, 2016 at Las Vegas. It aims to ... professionals from educational institutes and research organizations across the globe; making the conference ...
(Date:5/3/2016)... ... May 04, 2016 , ... An accurate ... reaching the global health community through expanding activities that embrace training, standards, technology ... the resource-limited countries. , In support of this important work, ASCP ...
(Date:5/3/2016)... ... 03, 2016 , ... In April, Amerec launched a new website designed with ... the best steam and sauna solutions. , First, the Amerec website has been redesigned ... all of the site’s features, especially the Steam Builder Tool , to both ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... DUBLIN , May 3, 2016 ... to pay $55 million to a woman who says ... State court awarded Gloria Ristesund $5 million ...      (Logo: http://photos.prnewswire.com/prnh/20160330/349511LOGO ) , ... of accusations against the company. In February, the same ...
(Date:5/3/2016)... 2016 Global and Chinese ... basic overview of the industry that covers definition, ... mesh report explores into the international and Chinese ... on Surgical Mesh market spread across 150 pages ... figures is available at http://www.reportsnreports.com/reports/470569-global-and-chinese-surgical-mesh-industry-2016-market-research-report.html . ...
(Date:5/2/2016)... 2016  While nearly three-quarters of Americans (71%) are ... their health, only about half report taking any steps ... of a new survey announced today by Hologic (Nasdaq: ... National Osteoporosis Month, Hologic is raising awareness of this ... million Americans. Osteoporosis is a disease that ...
Breaking Medicine Technology: