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Independent Health to Begin Offering Its Members Vitamins, Supplements and Natural Products
Date:6/24/2009

High-quality products available at competitive prices via an online store

BUFFALO, N.Y., June 24 /PRNewswire/ -- As part of an ongoing commitment to improving the health and well-being of its members and the community, Independent Health today announced it will begin offering them name-brand vitamins, supplements and other natural products at competitive prices via an online store effective immediately.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090624/NY37255LOGO )

Thomas Foels, M.D., medical director at Independent Health, said there is growing evidence within the medical community regarding the many positive benefits of taking supplements, ranging from multivitamins, calcium and vitamin D, to omega-3 fatty acids, fiber, probiotics and zinc. He said such products are an important component of healthy living currently being embraced by approximately 150 million Americans and nearly 9 out of 10 (89 percent) of the health plan's members.

"We are excited that our members are increasingly making proactive lifestyle choices and we intend to support their efforts by providing quality products and credible, third-party information about the benefits, risks and usage of these products," Dr. Foels said. "We believe that by making positive lifestyle choices such as eating better, exercising and taking the right vitamins or supplements in the right amounts, our members can reduce their risk of certain diseases and achieve optimal health."

According to Dr. Foels, the new product offering is consistent with other initiatives underway at Independent Health designed to engage members in activities to improve their health and change the health care paradigm, making it a more proactive and collaborative effort
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SOURCE Independent Health
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