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Independence Blue Cross Waives Copays for Generics Used to Treat Certain Chronic Conditions
Date:6/19/2008

d of the year. "With two kids to put through college, every little bit of savings helps," Janthor added.

"We understand consumers' growing concern about the rising costs of maintaining their health," said Paul Urick, R.Ph, senior vice president for FutureScripts(R), the pharmacy benefit manager administering Rx for Better Health. "By helping members see the cost-saving benefits of generics, we are educating them on how to save on their own out-of-pocket costs over the long run, while, even more importantly, staying healthy," he added.

"We encourage individuals who currently take brand name medications to continue as prescribed by their doctor, but in some cases, more cost-effective generic options are available," said Dr. Udvarhelyi. "We suggest that a dialogue between patients and their doctors is the best way to determine if a generic is a suitable fit for a particular condition."

The 75 generic prescription drugs for which IBC will waive copays were chosen because they are used to treat illnesses that significantly affect IBC's population and which proven clinical studies have indicated there is a tremendous opportunity for improved health among patients. The studies used to develop Rx for Better Health show that when prescribed, consistent use of these 75 drugs improves overall health and reduces the risk of more serious, and in some cases life-threatening, complications.

Generics meet the same health and safety standards set by the Food and Drug Administration, but have much lower development and marketing costs than their brand name equivalents, making them more cost-effective options. Even if a member's brand name drug is not currently available in generic form, there may be a generic drug that can effectively treat their condition with different active ingredients. These are known as generic therapeutic alternatives and members need to talk to their doctors about getting a new prescription to make this switch.

IBC offers ot
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SOURCE Independence Blue Cross
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