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Independence Blue Cross Waives Copays for Generics Used to Treat Certain Chronic Conditions
Date:6/19/2008

offering tools and incentives like this program. We're seeing a growing trend that as members get more involved in their health care, they are motivated to maintain their wellness."

"Chronic conditions, left unattended, can lead to poor health and significant costs for everyone -- our members, employers, and the community," said I. Steven Udvarhelyi, M.D., Chief Medical Officer for IBC. "Consistent use of prescribed drug therapy plays a significant role in managing chronic conditions. By waiving the copays on many medications used for chronic conditions, we hope to encourage members to take prescribed medications and take a more active role toward maintaining better health," Dr. Udvarhelyi added.

The greater adherence members have in taking their drug therapy, the greater chance complications from chronic conditions can be avoided, resulting in improved quality and cost savings that can have a positive effect on the bottom line of employers. Increased use of generic drugs lowers prescription drug expenses for everyone, so there is a further reduction in the rate of increased medical costs.

"Rx for Better Health builds on the success and popularity of No Pay Copay, the generic education program that waived copays for IBC members on all generic prescriptions throughout 2007," Frick said. "We have been pleased to see that our members' generic utilization increased from approximately 47 percent at the beginning of that program, to 62 percent currently."

John Janthor, an IBC member from Bucks County, has discovered the benefit of staying healthy by using generics. "My doctor switched me from a brand name drug to simvastatin last year during IBC's No Pay Copay program, and I've been pleased to find that my cholesterol level was controlled with equal effectiveness by the generic," Janthor explained. Janthor and his wife Maureen were happy to learn that through Rx for Better Health, they would be able to get simvastatin at no cost through the en
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SOURCE Independence Blue Cross
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