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Independence Blue Cross Signs on as Presenting Sponsor of American Diabetes Association's Step Out: Walk to Fight Diabetes in Philadelphia
Date:8/18/2008

such as heart disease, blindness, kidney disease, and lower-limb amputation. Sadly, more than 284,000 Americans and approximately 12,000 Pennsylvanians die each year from complications like these.

Along with its human toll, diabetes is one of the nation's most costly diseases, estimated at more than $174 billion annually -- $116 billion in direct costs for medical expenditures and another $58 billion in indirect costs such as reduced productivity, disease-related disability, and increased absenteeism.

Presenting sponsor Independence Blue Cross

In a demonstration of their commitment to improve the health of the community, hundreds of IBC employees will participate in the walk. As the presenting sponsor, IBC is also urging its customers, members, participating hospitals, physicians, and other local businesses to Step Out by forming a corporate team of their own. The ADA anticipates more than 2,000 walkers will participate in Step Out, and raise funds to support of the association's mission: to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

"I would like to thank IBC for joining us in our fight against diabetes, one of the most common chronic illnesses in the Philadelphia region," said Russell Moore, ADA executive director of the southeastern Pennsylvania and southern New Jersey region. "Step Out is wonderful event for friends and coworkers to come together and help raise money for a good cause. Each walker and every dollar raised will bring us one step closer to a cure."

Join Step Out: Walk to Fight Diabetes

Here's what interested walkers need to know to join Step Out:

Date: Saturday, October 4, 2008.

Route: Begins and ends at the Philadelphia Museum of Art.

Participants will walk through Center City and down the

Schuylkill River path, with the option of climbing

well-known staircase
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SOURCE Independence Blue Cross
Copyright©2008 PR Newswire.
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