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Independence Blue Cross Signs on as Presenting Sponsor of American Diabetes Association's Step Out: Walk to Fight Diabetes in Philadelphia
Date:8/18/2008

PHILADELPHIA, Aug. 18 /PRNewswire/ -- Independence Blue Cross (IBC) today announced that it is the presenting sponsor of the American Diabetes Association's (ADA's) Step Out: Walk to Fight Diabetes to be held in Philadelphia on Saturday, October 4, 2008.

The new family- and team-friendly 5K fundraising walk will support the ADA's aggressive efforts to stem the growing diabetes epidemic by funding ground-breaking research to find a cure and by actively supporting community outreach, education, and advocacy efforts. Philadelphia's Step Out is one of more than 180 walks planned across the nation this fall to raise more than $20 million to fight diabetes. The goal in Philadelphia is to raise more than $400,000.

"We're pleased to help improve the health of our members and others with diabetes by joining with our local American Diabetes Association as the presenting sponsor of Step Out in Philadelphia," said Joseph A. Frick, IBC's president and CEO. "Step Out is a great way to inspire all of us to make our health a priority, live a healthier lifestyle, understand our risk for diabetes and how to prevent it, as well as how to better manage diabetes once it's been diagnosed."

Everyone pays a price for diabetes

Diabetes is one of the most important health challenges facing the nation and the Philadelphia region. Nearly 24 million Americans have diabetes, including about six million who don't know they have it. Another 57 million are estimated to have pre-diabetes, an early warning signal that alerts people to quickly take steps to avoid getting diabetes, such as eating healthier, exercising regularly, and reducing stress.

Diabetes takes a devastating toll on the Philadelphia area. About 11 percent, or one in nine people here, have diabetes -- nearly three percent higher than the national average.

The seventh leading cause of death by disease in the U.S., diabetes may lead to serious, life-threatening, and costly complications,
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SOURCE Independence Blue Cross
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