Independence Blue Cross Offers New Free Fitness Program to Medica...(card and complete a short application at...),Health

Date:2/1/2008

card and complete a short application at a center to become part of the program. Individual SilverSneakers fitness centers might require additional enrollment information. IBC is collaborating with Healthways of Nashville, TN, which developed and provides SilverSneakers for IBC Medicare Advantage members.

"The long-term health benefits of regular exercise for Medicare Advantage members are compelling," said Steve Lindstrom, Healthways senior vice president. "Enrollment in a fitness program is an excellent way to assure that adults get the exercise they need."

SilverSneakers is one of several enhancements IBC has made to its Medicare Advantage products for 2008. Other changes include the introduction of new plans with $0 premiums and low member cost share, as well as Private Fee For Service plans called Select Advantage that do not require referrals and generally allow members to use any Medicare-approved provider. SilverSneakers replaces IBC's current fitness reimbursement program for Medicare Advantage members.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in Southeastern Pennsylvania. IBC and its affiliates provide coverage to nearly 3.4 million people. For 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information on Independence Blue Cross, visit our Web site at http://www.ibx.com.

About Healthways

Healthways, Inc. is the leading and largest provider of specialized, comprehensive Health and Care Support(SM) programs and services, including preventive health, outcomes-driven wellness, disease management and high-risk care management to health plans, emplo
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SOURCE Independence Blue Cross Copyright©2008 PR Newswire. All rights reserved

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