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Independence Blue Cross Motivates 60 Area Employers to Host National Walk @ Lunch Day Events on April 29
Date:2/13/2009

Thousands of employees in Southeastern Pennsylvania gear up to join Americans across 50 states to walk for health

PHILADELPHIA, Feb. 13 /PRNewswire/ -- Sixty of the region's employers attended a kick-off breakfast this week for Philadelphia's second annual National Walk @ Lunch Day(SM), sponsored by Independence Blue Cross. Hosted by Independence's President and CEO Joseph A. Frick, the breakfast promoted National Walk @ Lunch Day, a national event held each spring to promote the idea of improving health by walking at lunch.

National Walk @ Lunch Day is spearheaded by the Blue Cross Blue Shield Association to encourage employers to hold lunchtime walks for their employees April 29 and promote the health benefits of physical activity during the work day. Lunchtime walks will take place in all 50 states on April 29, sponsored by the 39 Blue Cross and Blue Shield plans across the country.

In the five-county region, more than 15,000 Independence members are expected to participate in Philadelphia's second annual National Walk @ Lunch Day April 29, including 7,500 Center City employees who will circle City Hall, completing a 1.5-mile walk. Employers in locations throughout the region will hold their own walks, including walks led by several suburban school districts for teachers and students.

"Our mission is to strengthen our members' focus on wellness and fitness to help them stay healthy," said Frick. "Since Americans spend more than half their waking hours at work, employers need to help them find ways to exercise during the work day. National Walk @ Lunch Day is an easy, energy-boosting, low-cost way to get people outdoors walking as a first step towards walking regularly. Why? Because active consumers are less stressed and have fewer medical problems."

National Walk @ Lunch Day was a huge success nationally and locally last year .Nationally, tens of thousands of employees
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SOURCE Independence Blue Cross
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