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Independence Blue Cross Makes Music for Members' Ears
Date:9/6/2007

Offers Chance to Win an MP3 Player in Campaign to Fight Vaccine-Preventable

Diseases

PHILADELPHIA, Sept. 6 /PRNewswire/ -- Independence Blue Cross (IBC), the region's largest health insurer, is once again offering its members an incentive as part of this year's Adolescent Immunization Awareness Campaign. It is the seventh year the company has used an incentive as part of its education and outreach efforts to help ensure that its young members, particularly children ages 11-13, are fully immunized. The campaign comes at an important time when many parents are preparing their children with the necessary vaccinations to return to school.

This program is another example of IBC's comprehensive efforts to increase immunization rates. As a result, the latest 2007 national quality report ranks IBC in the top ten percent among all participating health plans nationally in the rate of adolescent members obtaining the recommended immunizations. IBC has also received national and statewide recognition for these efforts from organizations such as The Pennsylvania Immunization Coalition, EHealthcare Leadership, and World Wide Web Health.

"Kids like it. Parents learn from it. Public health officials welcome it," says Dr. Esther Nash, senior medical director, Population Health and Wellness at IBC. "The goal of the incentive-program is to make sure our members understand how vaccines prevent disease and protect those who come in contact with unvaccinated individuals. It also helps parents of adolescents learn what the new vaccine recommendations are and reinforces how boosters can continue the protection of the vaccines they received as infants and as younger children."

As part of the Adolescent Immunization Awareness Campaign, IBC offered the opportunity to win an MP3 Player to the children of 77,000 members (parents and guardians), along with a reminder about immunizations and boosters that are recommended to keep thei
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SOURCE Independence Blue Cross
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