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Independence Blue Cross Launches First Annual National Walk @ Lunch Day in Philadelphia
Date:4/27/2008

lts. Ben Franklin will also be on hand to talk about how Philadelphia, since its early days, has always been a city for walking. As part of the event, IBC's Wellness Van will be parked at City Hall to offer walkers and the public free health education, blood pressure checks, and body composition screenings on a first-come, first-served basis.

"Philadelphia is a wonderfully walkable city - one that lends itself to perfect lunchtime exercise from any vantage point," said Mayor Michael Nutter. "I am proud that we have such stunning architecture, terrific shopping, spring-blooming parks, and sights rich with beautiful history throughout Philadelphia. You could walk every day for a year and never need to repeat the same route. I encourage you to use this event as a kick-off for a regular lunchtime walk and enjoy all that Philadelphia has to offer by foot.."

"By making exercise part of a daily lunchtime routine, individuals can fit exercise into a very busy schedule," said Richard L. Snyder, M.D., senior vice president of Health Services at IBC. "The cost of treating illness and chronic disease caused by inactive lifestyles is significant. Getting just 30 minutes of physical activity, such as a brisk walk, five times a week has substantial health benefits, such as lowering the risk of developing cardiovascular disease, hypertension and type 2 diabetes. It can also improve the health of muscles, bones and joints."

In summing up the purpose of the event, Frick said, "We are proud to serve our customers and members every step of the way by offering programs like National Walk @ Lunch Day to assist them in reaching their goals to live healthier lives. We care about the wellness of our members because when people are healthy, everyone wins."

Frick added that because good health is the focus of IBC's business, IBC offers many programs like this to help members stay motivated to maintain good health and wellness, and to help them become informed consu
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SOURCE Independence Blue Cross
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