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Independence Blue Cross Launches First Annual National Walk @ Lunch Day in Philadelphia
Date:4/27/2008

Thousands of employees in the Greater Philadelphia region join Americans

across the 50 states to walk for their health

PHILADELPHIA, April 28 /PRNewswire/ -- Independence Blue Cross (IBC) will host Philadelphia's first National Walk @ Lunch Day(SM) on Wednesday, April 30 from 11 a.m. to 2 p.m., encouraging Philadelphians to use their lunch break for walking, and demonstrating how easy it is to fit regular exercise into a busy lifestyle. IBC leads the charge to walk toward better health, as thousands of IBC associates and other Philadelphia workforce employees will walk around City Hall, joining tens of thousands across the country participating in this national event.

National Walk @ Lunch Day, sponsored by the Blue Cross Blue Shield Association is designed to engage employers everywhere to host lunchtime walks and promote the health benefits of physical activity during the business day. Participants will walk around City Hall three times in order to complete a 1.5-mile walk -burning an average of 122 calories*. It is estimated that collectively, the walkers circling City Hall on April 30 will burn nearly 500,000 total calories.

"Our mission is to help our members stay well and strengthen the well- being of our community. Our event, National Walk @ Lunch Day, accomplishes both of these objectives," said Joseph A. Frick, president and CEO at Independence Blue Cross. "The real reward for well-informed, active consumers is better health and fewer medical problems down the road. Walking is one of the simplest and safest forms of physical exercise, resulting in stronger health overall."

At noon, Mayor Michael Nutter will present a proclamation to IBC's president and CEO Joe Frick to commemorate this day as the City's inaugural participation in National Walk @ Lunch Day. Dick Vermeil, former coach for the Philadelphia Eagles, will share personal insight on how commitment to a fitness goal helped him to achieve desired resu
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SOURCE Independence Blue Cross
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