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Independence Blue Cross Honored for Immunization Program
Date:11/6/2008

AHIP Acknowledges Success of the Innovative Program Targeting Adolescents

PHILADELPHIA, Nov. 6 /PRNewswire/ -- Today, America's Health Insurance Plans (AHIP) will recognize Independence Blue Cross (IBC) for its innovative and targeted efforts to encourage adolescents to get the important, recommended immunizations they need to maintain good health. These immunizations protect against dangerous, infectious diseases like meningitis and HPV, a virus that causes cervical cancer. More than 80 percent of IBC's eligible, adolescent members got these vaccinations in 2006 and participation continues to rise.

AHIP's annual Medical Leadership Forum, in Naples, Florida, November 5 - 7, will highlight how IBC significantly improved the vaccination rate among its HMO adolescent members between 2005 and 2006. IBC's Adolescent Immunization Program, introduced in 2001, targets children ages 11 to 13 and includes annual reminder mailings for over 78,000 families in its service area. By targeting these families and their children for five years from 2001 to 2006, IBC's program surpassed the rates of 90 percent of all health plans that report to the NCQA (National Committee for Quality Assurance) for adolescent immunizations. The NCQA is a private, not-for-profit organization dedicated to improving health care quality.

"Maintaining the health of our members of all ages is at the core of our corporate mission, and that includes making children and teenagers aware of the need to get important immunizations," said Dr. Esther Nash, senior medical director of Population Health and Wellness at IBC. "It's one of the many ways we convey to members that we're here for them every step of the way."

Along with the annual mailings, IBC also:

-- Created Gen-Y, a web-based interactive tool that helps parents, adolescents, and young children learn about the importance of immunizations and other health topics.

-- Developed incentive programs to encourage pa
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SOURCE Independence Blue Cross
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