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Independence Blue Cross Harnesses Technology to Connect the Dots on Patient Care
Date:7/27/2009

C's strategy is in line with the national trend in the health insurance industry toward expanding preventive care and health information technology. Leveraging and expanding the use of health information technology to improve the quality of care is also a key part of federal health care reform proposals presented by Congressional leaders.

"We strongly support investing in tools and resources that enable us to partner with our physicians to provide even higher quality and more efficient health care for our members," says Dr. Udvarhelyi. "Clinical Alerts are a win-win situation for everyone. So far, the reaction from physicians has been enthusiastic. Clinical Alerts give physicians one more way to connect the dots between health care information and good health, especially when they are encouraging their patients to follow through on preventive measures. Employers also stand to gain since unattended care often results in increased absenteeism, lost productivity and more expensive treatments down the road."

Clinical Alerts grew from IBC's ability to analyze, sort, and prioritize critical health information about its members for physicians' use. The service also extends IBC's existing online services for physicians, such as tools to automate office paperwork and twice-yearly SMART((R) )Registry reports. Like a sports team, physician practices like to see how they measure up against their peers, or competition. With the SMART Registry, doctors can see how their performance compares to other local practices on key clinical indicators when tracking the health status of patients with chronic conditions such as diabetes, coronary heart disease, asthma, or chronic obstructive pulmonary disease. These tools make it convenient for physicians to use this data with their patients so that members have an even greater awareness and understanding about their condition, possible health risks, and the preventive measures that can help them stay h
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SOURCE Independence Blue Cross
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