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Independence Blue Cross Harnesses Technology to Connect the Dots on Patient Care
Date:7/27/2009

munications network for health plans. To date, more than 12,000 of IBC and its subsidiaries' network physicians received over 100,000 Clinical Alerts.

"As a physician, I'm glad that IBC is offering this important service," says Dr. Thomas F. Lyon of Mt. Airy Family Practice. "It is a testament to how the industry can use today's technology to improve patient care by giving me timely, actionable information about my patients."

Clinical Alerts in Action

Picture this. Mary, a 52-year-old woman who hasn't seen her doctor for several years, schedules an appointment because she has severe, flu-like symptoms. Before the appointment, Mary's doctor checks NaviNet to verify her health benefits information and notices a warning flag in her file signaling that a Clinical Alert is available. The Clinical Alert indicates Mary has not had a recommended mammogram. Because of the alert, Mary's doctor not only addresses her flu-like symptoms, but also reminds her about the importance of mammograms for women in her age group.

In addition to alerts about mammograms and cholesterol tests, doctors currently receive several important alerts, based on clinical guidelines, about:

  • eye exams for patients with diabetes;
  • colorectal cancer screenings for patients age 51 to 75;
  • ongoing beta-blocker treatments for patients who have had heart attacks;
  • cholesterol tests for patients with diabetes or cardiovascular conditions;
  • cervical cancer screenings;
  • kidney tests for patients with diabetes.

Expanding its prevention and wellness efforts is a key business strategy for IBC, including a commitment to using information technology innovatively to deliver preventive care in new, electronically connected, lower-cost ways. Clinical Alerts is the latest new service that supports prevention and wellness. IB
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SOURCE Independence Blue Cross
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