Independence Blue Cross Celebrates Customer Se...( Offering Healthy Rewards and Educat...),Health

Offering Healthy Rewards and Educational Opportunities for Those on the

Front Line

PHILADELPHIA, Oct. 9 /PRNewswire/ -- In recognition of National Customer Service Week, Independence Blue Cross (IBC) honors its more than 590 customer service representatives (CSRs), by rewarding them with fun, healthy activities this week and celebrating those completing career advancement training.

Fielding more than 4 million inquiries a year, IBC's CSRs are more than just busy -- they're a wealth of information. They're also problem solvers who've been trained to understand IBC's products and services inside and out. Each is skilled at relating to the member because they've spent time actively listening to help anticipate and understand members' needs. Whether responding by phone or web, each member's request is given the respect, patience, and urgency that it deserves. Many CSRs feel a great sense of satisfaction in helping a member understand his bill in order to put his mind at ease, or pointing someone in the right direction to receive the best care for his chronic illness.

Career Panels Advance Customer Service Representatives

Recognizing CSRs special skills and talent, IBC launched a new career advancement program this summer called Career Panels. The program introduces CSRs to other associates and leaders throughout IBC's company who've started their careers in customer service capacities. The hope was that these influential, accomplished leaders could provide valuable insight as to how CSRs may use their training and knowledge as a foundation for their future success and career advancement opportunities.

"I am proud to say that representatives who attended the Career Panels this summer left with an abundance of advice, direction, and enthusiasm," said Rich Macha, vice president of Customer Service at IBC. "This week's theme is 'Together We Can,' since all functions of the IBC organization are essent
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