Independence Blue Cross Celebrates 70 Years Of Service In Southeastern Pe... (rst stringent no-smoking policies inits ...)

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Independence Blue Cross Celebrates 70 Years Of Service In Southeastern Pennsylvania

Date:11/11/2008

rst stringent no-smoking policies in its offices, demonstrating IBC's dedication to the health of its employees.

-- Providing health insurance for children in low-income families. In 1990, IBC created the Independence Blue Cross and Pennsylvania Blue Shield Caring Foundation, a commitment to providing low-cost or free health insurance to disadvantaged children.

-- Offering a new product design. In 1991, IBC merged its three existing HMOs and introduced Keystone Health Plan East. By 1993, Keystone was the third largest and the fastest growing Blue HMO in the nation.

-- Encouraging healthy living. In 1992, IBC's Healthy Lifestyles(SM) program began encouraging healthy behaviors among members by giving reimbursements for active participation in exercise, weight loss, and smoking cessation.

-- Introducing a special plan for seniors. In 1993, IBC introduced Keystone 65, its first move into Medicare.

-- Improving maternity/infant care. In 1993, IBC began offering Baby BluePrints(R), a maternity program that provides case management and more to keep expectant mothers healthy during their pregnancies.

-- Moving into the Internet Age. In 1996, IBC became one of the first Blue plans in the nation to introduce a website, ibx.com.

Addressing chronic diseases. In 2003, IBC enhanced its Connections(SM) Health Management Program by offering Health Coaches to help members manage chronic illness like asthma, diabetes and heart disease.

Saving customers money on prescriptions. In 2006, IBC launched FutureScripts, an independent pharmacy benefit company dedicated to lowering drug costs.

Encouraging members to take prescribed drugs and save money with generics. In 2007, IBC introduced No Pay Copay, a creative program that waived copays on generic medications for one year to encourage members to switch from brand drugs to equally effective and much less costly generics, resulting in an increase from 47% to 62% today in the u
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SOURCE Independence Blue Cross
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Independence Blue Cross Celebrates 70 Years Of Service In Southeastern Pe...(rst stringent no-smoking policies inits ...),Health