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Independence Blue Cross Announces 'No Pay Getaway' Promotion Designed to Encourage Healthy Behaviors
Date:10/10/2007

loped No Pay Getaway to invest in our members' health, helping them focus on behavior changes that drive toward healthier lifestyles.

No Pay Getaway also highlights IBC's commitment to developing innovative products and services to help strengthen the health of our region. Through Healthy Lifestyles, Independence Blue Cross offers our members one of the country's most comprehensive wellness programs, sending members reminders about screenings and immunizations, making health coaches available to our members 24/7, and providing reimbursements to offset the cost of IBC-approved programs for fitness ($150 per year), weight loss (up to $200 per year) and smoking cessation (up to $200).

For more information about No Pay Getaway and the official rules, visit http://www.ibx.com. Not eligible for No Pay Getaway are Medicare members, Federal Employees Benefit Health Plan members and anyone who was not an IBC member on October 9, 2007. No participation or purchase is necessary to enter No Pay Getaway.

(1) http://www.usatoday.com/money/workplace/2004-01-05-flu_x.htm

(2) National Medical Spending Attributable to Overweight and Obesity: How

Much and Who's Paying? Health Affairs, Web Exclusive

(3) Centers for Disease Control and Prevention

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.4 million people. For nearly 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals.

In 2006, Independence Blue Cross was nationally recognized by the Disease Management Association of America for Connections(SM), its outstanding program that improve
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SOURCE Independence Blue Cross
Copyright©2007 PR Newswire.
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