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Increasing Focus on Packaging as a Marketing Tool Drives the Blister & Other High Visibility Packaging Market, According to New Report by Global Industry Analysts, Inc.
Date:7/23/2014

San Jose, California (PRWEB) July 23, 2014

Follow us on LinkedIn – Packaging plays a vital role in the marketing mix, with its benefits ranging from protecting the product from damage to influencing customers’ purchase decision. In a competitive market environment, packaging also facilitates brand/product differentiation. Intelligent and efficient packaging provides ample opportunities for sales growth. Manufacturers are therefore continuing to invest in advanced packaging technologies such as blister and other high visibility packaging. Increasing use of packaging as a marketing tool, for displaying product related information, and for functional protection will therefore fuel demand for blister and other high visibility packaging solutions.

Food and beverages, pharmaceutical, and other industries are increasingly adopting newer and efficient packaging technologies. The pharmaceutical sector is expected to remain a major end-use market, particularly for blister packaging, driven by increasing drug manufacturing capacity. Demand in the food industry is also expected to witness significant gains supported by new applications in packaging fresh produce, prepared foods, snacks, baked goods, meats, dairy and other food products. With major end-use markets increasingly shifting towards sophisticated, integrated and standardized packaging to reduce packaging waste and to comply with environmental standards, blist
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