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Increasing Focus on Packaging as a Marketing Tool Drives the Blister & Other High Visibility Packaging Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) July 23, 2014

Follow us on LinkedIn – Packaging plays a vital role in the marketing mix, with its benefits ranging from protecting the product from damage to influencing customers’ purchase decision. In a competitive market environment, packaging also facilitates brand/product differentiation. Intelligent and efficient packaging provides ample opportunities for sales growth. Manufacturers are therefore continuing to invest in advanced packaging technologies such as blister and other high visibility packaging. Increasing use of packaging as a marketing tool, for displaying product related information, and for functional protection will therefore fuel demand for blister and other high visibility packaging solutions.

Food and beverages, pharmaceutical, and other industries are increasingly adopting newer and efficient packaging technologies. The pharmaceutical sector is expected to remain a major end-use market, particularly for blister packaging, driven by increasing drug manufacturing capacity. Demand in the food industry is also expected to witness significant gains supported by new applications in packaging fresh produce, prepared foods, snacks, baked goods, meats, dairy and other food products. With major end-use markets increasingly shifting towards sophisticated, integrated and standardized packaging to reduce packaging waste and to comply with environmental standards, blister packaging is poised to benefit.

The market is also witnessing significant R&D activity. Blister packaging manufacturers are integrating nanotechnology, digital printing, and cutting edge high barrier materials into their packaging solutions for smarter performance. A host of high-performance packaging technologies have been developed that integrate active and intelligent components and possess strong barrier properties, extended shelf-life and a descriptive label. Additionally, consumer preferences are shifting towards lightweight packages made from plastics, metal, glass, paper and board. Factors such as growing environmental awareness, rising adoption of sustainable packaging solutions, and stringent government regulations targeted at reducing impact of packaging waste are anticipated to fuel innovations in blister and other high visibility packaging.

As stated by the new market research report on Blister and Other High Visibility Packaging, Asia-Pacific represents the largest regional market worldwide. The region is also forecast to emerge as the fastest growing market with a CAGR of 8.2% over the analysis period. Increase in disposable income, Westernization of food habits and lifestyle and improved marketing/retailing practices are factors spurring demand for packaged consumer goods in Asia-Pacific. Other factors driving growth in the region include economic development, increasing population, expanding middle-class, robust generics and pharmaceutical contract manufacturing activities, increasing government initiatives, and rapid growth of food processing and consumer durables sectors. Clamshell packaging represents the largest as well as the fastest growing market segment dominated by the food industry wherein clamshell packaging is widely used for prepared foods and fresh produce.

Key players covered in the report include Amcor Ltd., Bemis Company, Inc., Display Pack Inc., Innovative Plastics Corporation, Klockner Pentaplast GmbH & Co. KG, MeadWestvaco Corporation, MTS Medication Technologies, Pactiv LLC, Placon Corp., Plastic Ingenuity Inc., Prent Corporation, Rohrer Corporation, Sealed Air Corporation, Sonoco Products Company, and Tekni-Plex, Inc., among others.

The research report titled “Blister and Other High Visibility Packaging: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, product innovations and launches, and strategic industry activities of major companies worldwide. The report provides market estimates and projections in US dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World. Product segments analysed in the report include Carded Blister Packaging, Clamshells, Windowed Packaging, Skin Packaging, and Others.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
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