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IncentOne Launches Personal Choice Rewards™ Innovative New Rewards Program

Lyndhurst, NJ (PRWEB) September 05, 2013

IncentOne, the leading provider of incentive solutions to the healthcare community, has announced an innovative, first of its kind program that enables health plans, employers, brokers, communities and charities to offer up to $5,000 in free rewards per individual as part of their health programs. Rewards may be tied to any health related behavior such as participation, outcomes, consumer behaviors, utilization or education. The program is being launched through IncentOne’s partnership with International Cruise & Excursions, Inc. (ICE), a global leader in membership and loyalty rewards programs.

Personal Choice Rewards is a program that will enable clients to differentiate themselves as well as create consumer value tied to their brand or health management initiative to drive cost savings, retention and loyalty. The program can be used as a complement or alternative to any funded rewards program. With IncentOne’s Personal Choice Rewards, clients can target specific population segments (e.g., individually insured), or total populations.

“We are pleased to be collaborating with ICE to offer this first of its kind rewards program in the healthcare industry,” says Jonah Gitlitz, Vice President, Strategic Account Management at IncentOne. “Personal Choice Rewards is a way for healthcare payers to leverage rewards that have no cost to drive health engagement, loyalty, retention and differentiation.”

“The partnership with IncentOne provides ICE with an exciting platform to deliver our innovative travel benefits. We are looking forward to extending significant savings opportunities to IncentOne’s partners and their customers,” says Ross Crowder, Senior Vice President of Marketing and Product Development at ICE.

About IncentOne
IncentOne delivers cost savings and health improvement by engaging healthcare consumers and providers through the use of incentives. IncentOne serves customers representing more than 50 million lives, has processed 36 million health transactions and driven 20 million health milestones through 125 data partners. IncentOne’s Universal Remote™ technology enables customers to drive “any action for any value for any reward via any medium” and to align incentives not only to long-term savings but also to immediate and intermediate savings via its Trifecta™ methodology. IncentOne’s solutions are married with leading-edge strategies such as value-based benefit design, medical homes, accountable care organizations, telehealth, pay-for-performance and provider payment reform to deliver true engagement. IncentOne programs target consumers to improve utilization, increase prevention, avoid hospitalizations, reduce readmissions, choose lower cost providers, reduce health risks, increase medication adherence, and steer benefit selection; and providers to adopt e-prescribing and EMR technology, adhere to treatment protocols, and improve patient safety. For more information go to or follow us on Twitter (@IncentOne).

About ICE
International Cruise & Excursions, Inc. (ICE) is a worldwide travel and leisure organization with a global network of innovative travel alliances including top corporations, resorts, cruise lines, and leisure travel providers. ICE provides innovative cruise and travel programs, unique membership reward and loyalty programs, as well as cruise and vacation fulfillment services to major corporate brands serving more than 55 million consumers worldwide. Enjoying 15 years of tremendous growth and a legacy of successful industry innovation, ICE continues to raise the bar in creative marketing solutions, client services and passionate performance within the travel industry. Visit for more information.

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