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In the Neighborhood: Blood Cancer Strikes Wisteria Lane
Date:9/24/2007

Desperate Housewife's Battle with Hodgkin Lymphoma Sheds Light on the

Disease

WHITE PLAINS, N.Y., Sept. 24 /PRNewswire/ -- This season on ABC's Desperate Housewives, character Lynette Scavo's struggle with Hodgkin lymphoma will put the blood cancer in focus. With more than 24 million viewers each episode, the show presents an outstanding opportunity to raise public awareness about Hodgkin lymphoma and other blood cancers.

Hodgkin lymphoma begins in the body's lymphatic system and causes the multiplication of malignant cells. How Lynette attempts to cope will surely hit home with viewers, as more than 138,000 Americans are currently living with this disease or are in remission from it.

"Lynette's diagnosis is an opportunity to increase the public's understanding of Hodgkin and other blood cancers," said Nancy Klein, The Leukemia & Lymphoma Society's senior vice president of marketing and communications. "The Society wants to make sure that viewers know there are resources available to them if they or a loved one is diagnosed."

Through its patient services programs, the Society offers a comprehensive array of educational and support services to patients and their families. There are family support groups, patient education workshops featuring health experts, and First Connection -- a peer-to-peer support program that matches newly diagnosed patients with trained volunteer survivors. A back-to-school program helps children treated for cancer transition back to school. The Society also provides assistance to patients with significant financial need and an insurance co-pay assistance program.

Television viewers may also be motivated to support funding of research to find a cure for blood cancers. Since its inception in 1949, the Society has invested more than $550 million in research to find cures and better therapies for blood cancer.

The Society's Web site -- http://www.LLS.org -- is the definitive resource for information about blood cancers. Its Information Resource Center (IRC) is a call center staffed by master's level social workers, nurses and health educators who provide information, support and resources to patients and their families and caregivers. IRC information specialists are available at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET.

About The Leukemia & Lymphoma Society

The Leukemia & Lymphoma Society(R), headquartered in White Plains, NY, with 68 chapters in the United States and Canada, is the world's largest voluntary health organization dedicated to funding blood cancer research and providing education and patient services. The Society's mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. Since its founding in 1949, the Society has invested more than $550 million in research specifically targeting leukemia, lymphoma and myeloma. Last year alone, the Society made 5.1 million contacts with patients, caregivers and healthcare professionals.

Contact: Andrea Greif

914.821.8958

andrea.greif@lls.org


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SOURCE The Leukemia & Lymphoma Society
Copyright©2007 PR Newswire.
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