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In Time for Better Hearing and Speech Month: VidaCura.com and Nexear Offers Consumers an Alternative to Traditional Costly Hearing Aids
Date:5/6/2009

About 1 in 6 baby-boomers suffer from hearing loss. Hearing aids often cost thousand of dollars per pair and are not usually covered by insurance. VidaCura.com and Nexear saves consumers money on over-the-counter hearing aids starting at under $400 and includes a no-risk 30 day trial.

Farmington, CT. (PRWEB) May 6, 2009 -- May is Better Hearing and Speech month and according to The American Speech-Language Hearing Association, sponsors of the annual event, 21 million Americans suffer from hearing loss. VidaCura and Nexear. support ASHA's mission of encouraging screenings for hearing loss by medical professionals.

About one in six Boomers have a hearing loss, according to the Better Hearing Institute, a not-for-profit educational group. "They're the first of that rock 'n' roll generation to really grow up with loud music," said Sharon Beamer, the associate director of audiology professional practices for ASHA. Additionally, more people are losing their hearing earlier in life. The AARP reports that there are more people age 45 to 64 with hearing loss (10 million) than there are people over 65 with hearing loss (9 million).

The problem is that for those who do have some hearing loss, hearing aids are simply out of reach for many consumers. Most insurance plans do not cover them and prices are often in the thousands of dollars.

Nexear from VidaCura- a lower-cost alternative
Starting at just $400, Nexear brand hearing aids from VidaCura offer an alternative. Providing the latest digital signal processing technology including adaptive feedback cancellation and noise reduction, they're available in both in the ear (ITE) and behind the ear (BTE) styles.

"A hearing evaluation should be part of every medical exam, and if recommended, followed-up with an audiologist", says Robert Kidd, Vice President for Nexear. "but be an informed healthcare consumer. Not everybody who is diagnosed with mild to moderately severe hearing loss needs or can afford to spend thousands of dollars. And whatever your decision, do business only with reputable companies who offer a full refund of your money if you're not satisfied."

Larry Berk, President of VidaCura agrees. "We're very excited about offering the Nexear products. The silver lining inside the healthcare cloud is that Americans who are without insurance are becoming more educated and selective. The result is a market for hearing aids with lots of options. The Nexear products are FDA registered as Class One medical devices, built to rigid standards and come with a one year guarantee. If you're not happy during the first thirty days, we'll take them back and refund your money. That's a no-risk proposition and save the customer thousands of dollars. "

VidaCura.com, based in Farmington, Connecticut offers over 5,000 home healthcare and wellness products including bed, bath and kitchen assists, walkers, power scooters and incontinence products. VidaCura also publishes Taking Care of Ourselves, a free newsletter that covers health and insurance topics from the consumer's perspective.

Nexear products are designed and manufactured by EarCon Technologies, Inc., the leader in over-the-counter hearing aids. They're based in Scottsdale, Arizona.

Nexear brand hearing aids are available for immediate purchase from VidaCura.Com. Search NEXEAR at www.vidacura.com.

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Read the full story at http://www.prweb.com/releases/2009/05/prweb2386774.htm.


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