Navigation Links
Impulsive eater? Remembering failures may help curb eating

Remember when you pigged out on birthday cake? If you're an impulsive eater, that memory might help you choose a fruit salad next time around.

When it comes to tempting or fattening foods, some people are a lot more impulsive than others. And according to a new study in the Journal of Consumer Research, impulsive people think and act differently than non-impulsive people after they remember a time when they resisted or succumbed to temptation.

Authors Anirban Mukhopadhyay (University of Michigan), Jaideep Sengupta (Hong Kong University of Science and Technology), and Suresh Ramanathan (University of Chicago) assessed the impulsivity of participants in four related studies. They had participants recall instances where they gave in to temptation or resisted it. In addition to making hypothetical food choices, participants also had opportunities to eat cookies or cheeseballswithout knowing their consumption was being tracked. In the case of impulsive people, "thinking about failure may actually beget success," write the authors.

"We propose and find that chronically non-impulsive individuals display behavior consistency over timeresisting when they recall having resisted earlier. In contrast, impulsive individuals show a switching pattern, resisting current temptations if they recall having succumbed, and vice versa," write the authors.

"So what is it that makes people succumb to temptation, time after sinful time? We suggest that the likelihood of a repeat act of indulgence depends on what people recall doing the previous time they were faced with a similar choice," the authors write. "In general, chronically impulsive people are more likely to feel this conflict between the two forcesof giving in and holding back, while those who tend to be less impulsive are also less likely to experience such a struggle."

The results of this study suggest ways to improve the health of both impulsive and non-impulsive consumers. Both groups did a better job of resisting temptation when they recalled past instances of resisting temptation along with their reasons for resisting.


Contact: Mary-Ann Twist
University of Chicago Press Journals

Related medicine news :

1. Study Finds Mass Media Campaigns Alone Can Effectively Reduce High-Risk Sexual Behavior Among Impulsive, Sensation-Seeking Young Adults
2. Are You A Stress Eater? Revolutionary Program Reduces Overall Stress and Stress Eating Tendencies
3. Remembering Non-Traditional Moms on Mothers Day
4. AIDS Vaccine Failures Highlight Need to Focus on Lifesaving Treatment, Says AHF
5. Natural Disaster Rescue Teams at Public Health Facilities Across the Country Learn from Katrina Failures
6. Newer antipsychotics no better than older drug in treating child and adolescent schizophrenia
7. Stress-Related and Emotional Eating Can Be Curbed With the Vitamin Code(TM) Perfect Weight Formula
8. Eating fish while pregnant, longer breastfeeding, lead to better infant development
9. Creating lung cancer risk models for specific populations refines prediction
10. Produce for Kids(R) and PBS KIDS(R) Partner for a Second Year with Nationwide School-Based Healthy Eating Campaign
11. Fruits & Veggies - More Matters Helps Moms Instill Healthy Eating Habits
Post Your Comments:
(Date:11/27/2015)... ... 27, 2015 , ... Avid collector, Andrew Hawley from Vintage Rock Posters, announces ... This is one of Joplin's most famous and beautiful concert posters. The concert was ... in Ann Arbor. The According to Hawley, "It is hard to believe that Joplin's ...
(Date:11/27/2015)... ... November 27, 2015 , ... Indosoft ... announces the incorporation of Asterisk 11 LTS (Long Term Support) into its Q-Suite ... LTS brings Q-Suite 5.10 up-to-date with a version of Asterisk that will receive ...
(Date:11/26/2015)... ... November 26, 2015 , ... Patients at Serenity Point ... come together on Thanksgiving Day to share the things that they are most ... Serenity Point YouTube channel, patients displayed what they wrote on index cards, describing ...
(Date:11/26/2015)... Las Vegas, NV (PRWEB) , ... November 26, 2015 , ... ... holiday shopping strategy. Many customers choose to buy during the Black Friday and ... holiday gifts. Shoppers don’t need to search the Internet high and low to find ...
(Date:11/26/2015)... ... November 26, 2015 , ... CognisantMD and ... diagnostic imaging in the Waterloo region. Using the Ocean Platform, family physicians can ... from their electronic medical record (EMR) without the need for redundant patient entry ...
Breaking Medicine News(10 mins):
(Date:11/27/2015)... , Nov. 27, 2015 Research and ... the "Global Intrauterine Devices Market 2015-2019" report ... --> In this report, the author the ... devices market for 2015-2019. To calculate the market size, ... following type of products: Hormonal IUDs and copper IUDs. ...
(Date:11/27/2015)... , Nov. 26, 2015 ... addition of the "2016 Global Tumor ... Country Volume and Sales Segment Forecasts, Innovative ... report to their offering. --> ... of the "2016 Global Tumor Marker ...
(Date:11/26/2015)... November 27, 2015 ... --> Medical alert ... system (PERS) market is expected ... years with APAC being the ... see a high CAGR between ...
Breaking Medicine Technology: