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Important Message for 2008 Universal Children's Day
Date:11/19/2008

s a series of Believe in Zero PSAs scheduled to run on cable television networks and network affiliates as well as radio. The PSAs feature an ensemble cast of UNICEF supporters and ambassadors including: Lucy Liu, Laurence Fishburne, Al Roker, Nicole Richie, Joel Madden, Rachael Ray, Regis Philbin and Kelly Ripa. The PSA spots will be complemented by a campaign creative appearing in national print publications and select online spaces with a particular focus on social media sites like Facebook.

The Believe in Zero campaign includes an effort to create a Presidential Initiative to Accelerate Child Survival. Riding the wave of unprecedented political enthusiasm that characterized this presidential campaign season and underscoring a deep sense of urgency, the Believe in Zero campaign encourages Americans to sign a petition addressed to President-elect Barack Obama, urging his administration to provide immediate leadership on the issue.

The petition, which is posted on the Believe in Zero micro-site ibelieveinzero.org, specifically calls for a dramatic scale-up of the coordinated, high-impact interventions that are proven to save children's lives in even the poorest communities around the world. The initiative would provide $1 billion a year for the next five years to implement accelerated child survival strategies in the countries with the highest child mortality rates. UNICEF calculates that an investment of this amount from the U.S. Government could save 3 million children's lives by 2012.

"Since joining UNICEF two years ago, I have met mothers around the world who've shared with me the anguish of losing their children to preventable causes," said Stern. "As a mother of three, I am deeply grateful that my children are healthy and safe. As an American, I am extremely proud of our legacy for standing u
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SOURCE US Fund for UNICEF
Copyright©2008 PR Newswire.
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