the growing areas of neuroscience, vaccines and
oncology. With the addition of a psoriasis-focused dermatology panel to our
existing rheumatology and gastroenterology panels, we can offer our
biologic clients a comprehensive research solution in the fast-growing
inflammation category." Kain continued, "We are uniquely able to capture
usage of infused as well as injected products, and to separate treatment
and promotion activity according to indication for the many brands that are
used and promoted for multiple conditions. Concurrent with this expansion
effort, we will continue working diligently to improve the value we provide
through our existing core primary care and specialty panels."
With the addition of dermatologists and obstetricians/gynecologists to
such specialties as cardiology, endocrinology and psychiatry, ImpactRx now
has eleven distinct physician specialties represented within its nationwide
information networks. ImpactRx's proprietary data-capture and analysis
methodology directly links promotional activity to treatment decisions
across all its physician networks, including the expanded and new panels.
"Our expansion initiative is a direct response to our customers'
growing need for insight into the effectiveness of their sales and
marketing efforts to an increasing number of physician specialty groups,"
said Richard Altus, ImpactRx's CEO. "This is an area for which data has
been limited, so we are committed to extending our unique capabilities to
respond to our clients' emerging information and analytical needs."
Founded in October 2000, ImpactRx's physician networks are the source
of an unprecedented intelligence capability for tracking the promotional
initiatives of the pharmaceutical industry and for measuring their impact
on physician prescribing behavior. Based in Mount Laurel, New Jersey,
ImpactRx is a private company with investment financing provided by
Mediphase Venture Partners
Page: 1 2 3 Related medicine news :1
|SOURCE ImpactRx, Inc.|
Copyright©2007 PR Newswire.
All rights reserved
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