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ImpactRx Announces Expansion and Addition of Physician Information Networks
Date:11/2/2007

the growing areas of neuroscience, vaccines and oncology. With the addition of a psoriasis-focused dermatology panel to our existing rheumatology and gastroenterology panels, we can offer our biologic clients a comprehensive research solution in the fast-growing inflammation category." Kain continued, "We are uniquely able to capture usage of infused as well as injected products, and to separate treatment and promotion activity according to indication for the many brands that are used and promoted for multiple conditions. Concurrent with this expansion effort, we will continue working diligently to improve the value we provide through our existing core primary care and specialty panels."

With the addition of dermatologists and obstetricians/gynecologists to such specialties as cardiology, endocrinology and psychiatry, ImpactRx now has eleven distinct physician specialties represented within its nationwide information networks. ImpactRx's proprietary data-capture and analysis methodology directly links promotional activity to treatment decisions across all its physician networks, including the expanded and new panels.

"Our expansion initiative is a direct response to our customers' growing need for insight into the effectiveness of their sales and marketing efforts to an increasing number of physician specialty groups," said Richard Altus, ImpactRx's CEO. "This is an area for which data has been limited, so we are committed to extending our unique capabilities to respond to our clients' emerging information and analytical needs."

About ImpactRx

Founded in October 2000, ImpactRx's physician networks are the source of an unprecedented intelligence capability for tracking the promotional initiatives of the pharmaceutical industry and for measuring their impact on physician prescribing behavior. Based in Mount Laurel, New Jersey, ImpactRx is a private company with investment financing provided by Mediphase Venture Partners

SOURCE ImpactRx, Inc.
Copyright©2007 PR Newswire.
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