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Imagine No More Waits for Emergency Room Care ... InQuickER Chooses Trevelino/Keller Communications to Launch First Service of Its Kind
Date:4/6/2009

Atlanta-based company allows patients to hold their place in line at local emergency departments and urgent care centers

ATLANTA, April 6 /PRNewswire/ -- InQuickER, has selected Trevelino/Keller Communications Group, Inc., one of the Southeast's most reputable public relations firms, to launch the company nationally and build out its brand recognition in three initial markets -- Georgia, Alabama and Florida -- as it pursues national recognition as a first mover. Headquartered in Atlanta, InQuickER offers an online check-in system allowing emergency medical patients to bypass their hospital's emergency department waiting room. The average time spent waiting for treatment in an emergency room in a United States hospital is 3.2 hours. In contrast, 75 percent of InQuickER users are seen by the doctor immediately upon their arrival at the emergency department.

When patients log onto www.inquicker.com and register, it will show the soonest available time for emergency-room treatment at the hospital nearest their location. Patients then enter emergency medical details (including medical conditions, allergies, medications) into a secure online profile. Once the patient arrives at the hospital, if they are not seen within 15 minutes, InQuickER and the hospital guarantee no charge for the ER visit, for diagnostic services, for professional fees, or for supplies.

Visits to emergency rooms climbed to a record high of 119.2 million in 2006 with an average of 227 visits per minute, according to the Centers for Disease Control and Prevention. The InQuickER system drastically cuts this time, saving money and earning income for the hospital. Emory Adventist Hospital in Smyrna, GA, Florida Hospital Waterman in Tavares, FL and Infirmary West in Mobile, AL are hospitals in the southeast currently using the InQuickER system. The patient's cost for this premium service is $24.99 per visit.

"In the current economic and healthcare environment, this service is huge," says Dean Trevelino, Principal, Trevelino/Keller. "No one likes going to the emergency room because often it's related to a serious injury or condition, but it almost always comes with a preconceived notion of an even more painful wait and experience. Consumer horror stories are endless. Imagine if that all went away. We couldn't be more enthusiastic about launching this service because it immediately makes an impact. Consumers and hospitals desperately need InQuickER and we're going to educate them, quickly."

Trevelino/Keller will launch a dual media relations and social media strategy at the national and local levels, reaching out to mom and parent groups, neighborhood associations within hospital trade areas and working in partnership with hospitals to communicate the hospital's immediate competitive advantage in their respective marketplaces.


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SOURCE Trevelino/Keller Communications Group, Inc.
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