Illinois Meth Project Launches Large-Scale Meth Preventio... ( Aggressive media campaign to saturat...)

Illinois Meth Project Launches Large-Scale Meth Prevention Campaign

Date:2/11/2008

Aggressive media campaign to saturate TV, radio, and print with anti-Meth

messaging

SPRINGFIELD, Ill., Feb. 11 /PRNewswire/ -- The Illinois Meth Project today launched a campaign to prevent first-time methamphetamine use, targeting the Springfield, Decatur, and Champaign regions. The Illinois Meth Project is a research-based prevention program that educates people about the dangers of Meth use through public service messaging, public policy, and community outreach.

Local and national law enforcement agencies report methamphetamine has reached critical levels, particularly in the state's central and southern regions. According to the University of Illinois, methamphetamine costs the state $2 billion per year.(i) The U.S. Department of Justice cites methamphetamine as the primary drug threat to central and southern Illinois, with increasing prevalence in the Chicago area.(ii)

"In the past several years, we have taken steps to curb the soaring number of Meth labs in Illinois, but this fight is far from over," said Attorney General Lisa Madigan, addressing the crowd of attendees at the campaign's official launch announcement in Springfield. "We also need to focus on prevention to curb demand. The Meth Project has delivered measurable results unlike any other prevention program I have seen, and I am excited to help introduce Illinois to this groundbreaking campaign."

First launched in Montana in 2005, the Meth Project has demonstrated significant results in changing attitudes and behaviors towards Meth and is credited with reducing adult Meth use in the state by 70%,(iii) teen Meth use by 45%,(iv) and a 53% decline in Meth-related crimes.(v) When the program launched, Montana ranked #5 among states for Meth abuse; after two years, the state now ranks #39.(vi) The program has since expanded to Arizona and Idaho, with other states to follow later this year.

The Illinois Meth Project has adopted the M
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