Navigation Links
Ilitch Brings New Brand of Pilates to Metro Detroit With Opening of Studio in West Bloomfield
Date:11/20/2007

WEST BLOOMFIELD, Mich., Nov. 20 /PRNewswire/ -- Kelle Ilitch, an entrepreneur trained in Pilates, is bringing the latest Pilates technique to metro-Detroit at her new studio and boutique, Pure Element Pilates. Ilitch's version of the innovative barre workout is called Barre Intensity(R). It uses a combination of weights, Pilates and dance exercises in rapid sequence to tone and transform the body. The intense style barre workout isn't available at any other studios in the area.

According to Ilitch, she developed a passion for Pilates when a back injury ended her involvement with ballet and other exercise. She started taking Pilates classes and seeing positive results, decided to study the technique.

"While taking classes all over the country, including in New York and Los Angeles, I discovered an innovative technique that used a quick sequence of exercises and stretches set to motivating music," Ilitch explained. "Doing a fast succession of isometric exercises increases the heart rate, so men and women get the benefits of a traditional barre routine plus gains in heart health and strength endurance."

The Barre Intensity workout targets the seat, thighs and abdominal muscle groups. Each section of the routine is followed by stretching to help create long, lean muscles and improve flexibility.

Pure Element Pilates offers a full schedule of classes to meet a variety of needs. More traditional Pilates reformer and mat classes are available. "We really wanted to offer something for everyone," said Ilitch. "We're adding a class just for men, taught by a male instructor and we even have a Pure Mature workout that caters to clients over 55."

In addition to the barre and reformer studios, Pure Element Pilates has features that turn working out into a relaxing, sensual experience. Guests entering the studio are greeted with elements that appeal to the senses. The sleek, clean design is visually appealing and a flat screen television communicates news, tips and additional information. Music fills the lobby area and boutique and the fresh scent of Seda France candles infuses the air. Visitors can even prepare their palate for a workout with vitamin-filled suckers that are emblazoned with the studio's logo.

"We wanted this to be anything but your typical Pilates or barre studio," Ilitch said. "We spent a considerable amount of time in the design phase walking in our clients' shoes. The result is that we are able to accommodate a broad range of guests and they get an experience that is truly focused on their needs."

Features like extra-long reformers to accommodate taller clients and studio floor padding that is 50 percent thicker than most studios to prevent foot injuries are just a few of the differentiating characteristics of Pure Element Pilates.

But, Ilitch points out that no matter how good the equipment, it's the instructors that make the difference. "Pure Element Pilates has what I believe is the top team of instructors in the area. All are highly qualified and each instructor contributes skills that help us tailor workouts to the many needs of our guests," she said. "For example, we have instructors trained for special populations such as our Pure Mature adults as well as, top team members trained to instruct serious athletes."

In addition to cutting-edge Pilates instruction, Pure Element Pilates boasts a retail boutique offering state-of-the-art Pilates clothing and accessories along with unique and hard-to-find health products and fitness accessories. Many of the items sold in the boutique, like E-Boost energy tablets and Loss Gloss lip gloss can't be found anywhere else in the state or region.

"Pure Element Pilates isn't like any other Pilates studio I've ever seen," added Ilitch. "We wanted everything about the experience to be unique to us, so we did a lot of research in choosing the very best products and services to offer our guests."

Classes and private instruction are offered seven days a week. Times vary, but a complete schedule is available at http://www.pureelementpilates.com. Classes are designed for every level from beginner to advanced and taught by a team of highly trained professional instructors.

The studio is located at 7100 Orchard Lake Road, Suite 432 in West Bloomfield, Mich. More information is available at http://www.pureelementpilates.com.


'/>"/>
SOURCE Pure Element Pilates
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Vitamin Relief Brings Needed Nutrition to School District Resurrecting After Katrina
2. Naked Juice Brings Consumers Happiness by the Billions With First 100% Juice Smoothie Containing Probiotics
3. Activate America(R) Brings Together YMCAs Nationwide to Promote Small Steps Toward a Healthier Lifestyle During America on the Move Week With the YMCA, September 22-29, 2007
4. PSI Brings its Pioneering Efforts to a Close
5. Serta Brings Sweet Dreams and a Special Delivery to Deserving Women
6. Eclipsys User Network Brings Eclipsys Clients Together to Share Outcome Improvement Strategies
7. Governor Rendell Brings Tour to Insure to Scranton and Urges Passage of Plan to Give Access to Affordable Health Insurance
8. New Round of Lupus Research Institute Awards Brings Promise of More Breakthroughs
9. IncentOnes Sue Lewis brings "The Art and Science of Incentive Management" to AHIP Business Forum
10. American Diabetes Month(R) Brings Awareness to Growing Health Care Crisis
11. Maine Natural Health Company Brings Omega-3 Benefits to Pets
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2017)... , ... June 24, 2017 , ... The weather is ... time outdoors. Home and business owners should be aware that the summer months provide ... In fact, mechanical locks and keys can be negatively affected from direct exposure to ...
(Date:6/23/2017)... ... June 23, 2017 , ... The Rhode Island Quality ... Management Alerts and Dashboards, an innovative new service enabling healthcare providers to proactively ... Management Alerts and Dashboards provide near real-time data about patients admitted to and/or ...
(Date:6/23/2017)... , ... June 23, 2017 , ... By scoring 100% ... ninth consecutive four-star rating from premier online charity evaluator, Charity Navigator, validating ANRF's work ... 1% of all charities reviewed by Charity Navigator and earns ANRF a spot on ...
(Date:6/23/2017)... , ... June 24, 2017 , ... Studies show evidence ... reduce the risk of visual loss in these patients. , But how often do ... or smoking cessation to patients at risk of or with early symptoms of AMD? ...
(Date:6/23/2017)... (PRWEB) , ... June 23, 2017 , ... ... plastic surgeon practicing in Newburgh, New York, has recently begun offering three new ... to offering the best cutting-edge procedures and reducing downtime, Dr. Rubinstein is excited ...
Breaking Medicine News(10 mins):
(Date:6/1/2017)... June 1, 2017 Nutriceutical Holdings (NH), parent ... Solutions (VRS), and KD Pharma Group have decided to ... by KD Pharma Group. KD Pharma Group will become ... to acquire the entire company. "We believe ... are committed to growing the NH companies by providing ...
(Date:5/26/2017)... 26, 2017  Endo International plc (NASDAQ: ENDP ... CEO, will represent the Company in a fireside chat at ... Tuesday, June 13, 2017 at 10:40 a.m. PT / 1:40 ... in Rancho Palos Verdes, CA. ... will be available on the Company,s website at http://www.endo.com/investors/overview ...
(Date:5/22/2017)...  As the specialty pharmacy industry and the ... the revolutionary shift from volume-based to value-based care, ... patient outcomes and shaping the future of the ... from clinical trials and toward data that reveals ... therapy utilization in precise patient populations. Therigy ® ...
Breaking Medicine Technology: