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Ignite Visibility Releases 2019 Digital Marketing Guide
Date:11/13/2018

2018 was a big year for digital marketing. From advanced ad targeting abilities to new innovations in search results, there’s a lot for marketers to prepare for in the new year.

Perhaps the most prevalent theme in the new wave of technology is the widespread adoption of AI. Most notably, AI is having a major effect on how users interact with brands via voice search, chatbot technology, and digital assistants.

Beyond that, Google hasn’t been shy about their approach to AI. We’re seeing everything from neural matching and dynamic search results to one of Google Ads most exciting innovations - Google AdLingo.

Another common trend is the continuing move towards mobile. With Google officially rolling out its mobile-first index, marketers will need to focus on implementing a mobile-friendly approach to their digital strategies across all channels.

Outside of AI, there have been major additions to PPC targeting abilities as well as an emphasis on storytelling and shopping-friendly ads in social media.

You can read all about these additions and more in Ignite Visibility’s full guide.

About Ignite Visibility:
Ignite Visibility is a premier Internet marketing company based in San Diego dedicated to providing the highest level of customer service in the industry. By establishing mutually beneficial, long-term relationships with our clients, we create custom solutions uniquely tailored to meet the specialized business objectives of each client. Because a company is only as good as the promises it keeps that were made during the sales process, Ignite Visibility holds itself accountable to clearly defined key performance indicators established at the outset of every campaign. We are committed to the Ignite Visibility motto pertaining to the three “R’s of customer satisfaction: relationships, responsiveness and results”. To learn more about Ignite Visibility, visit https://IgniteVisibility.com/.

Read the full story at https://www.prweb.com/releases/ignite_visibility_releases_2019_digital_marketing_guide/prweb15903452.htm.


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