IdentiGEN's DNA TraceBack(R) Receives USDA Process Verified Progra...(reliable program in which meat processor...),Health

The USDA Process Verified Program is based on the International Organization for Standardization's ISO 9000 series standards for documented quality management systems. There are currently 36 approved USDA Process Verified Programs. Additional information can be found at http://processverified.usda.gov/.

Though its process has been adopted by leading international grocery retailers, including Tesco and Superquinn in Ireland, IdentiGEN is a relative newcomer to the North American scene. Last May, IdentiGEN established its North American headquarters and high-technology laboratory for DNA analysis in Lawrence, Kan.

"We intend to make IdentiGEN a global company of consequence, and the USDA approval of our DNA TraceBack system marks a significant accomplishment towards this goal," said Patrick Cunningham, Ph.D., chairman of IdentiGEN Ltd.

IdentiGEN was founded in 1996 by a group of geneticists from Ireland's Trinity College, who developed a unique system that utilizes DNA analysis to support marketing of branded meat, verify country of origin and validate marketing claims and product attributes. DNA TraceBack can also be a major competitive positioning and risk-management tool for retailers, because it supports seamless and fast traceability in the event of a product recall.

About IdentiGEN

IdentiGEN Ltd., with its North American subsidiary IdentiGEN, Inc., is a privately-held venture-backed company, and a leading provider of DNA-based solutions to the agriculture and food industries. The company was founded as a spin-out from the Institute of Genetics, Trinity College, where the company's core area of expertise -- genetic identification -- was developed and is now being deployed in a variety of ways to enhance consumer confidence in the safety and quality of food products.
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