Idea to Arm Cancer Patients with Information Specific to Their Disease and Treatment Receives Nod, Grant from American Canc... (ns that will betreating them. We tho...)

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Idea to Arm Cancer Patients with Information Specific to Their Disease and Treatment Receives Nod, Grant from American Cancer Society

Date:11/12/2008

ns that will be treating them.

"We thought an individual DVD would help solve a lot of these issues. We're thrilled that the American Cancer Society agrees with us," Demers said.

The information provided on the DVD is tailored to the latest evidence-based clinical practice guidelines available through the ACS database. Treatment recommendations are specific, and include performance measurement.

"To my knowledge, we are the first organization to develop this tool to educate patients about their particular type of cancer and how they actively participate in their care," Demers said. "We encourage our patients to use the DVD with their family, or to bring the DVD along for a second opinion so that there aren't questions that go unasked."

The customized DVDs are already available for breast and lung cancers. Production is underway on DVDs and Web sites for prostate and colon cancers and lymphoma.

Because the DVD B-roll and physician introductions are specific to the hospital and physicians working with the individual patient, GLCI has rolled out the DVDs within its own network on a deliberate schedule. GLCI's Lansing, Michigan campus was the original development site for the breast cancer DVD and received an American Cancer Society award last year for their efforts. Affiliated GLCI centers in Flint, Bay City and Lapeer, Mich. are working to produce DVD information around other selected cancers to share across the GLCI network. The Ted B. Wahby Cancer Center at Mount Clemens Regional Medical Center will be able to provide the DVDs to patients by the end of the year.

"We think that a similar model could be used for patients being treated for any number of illnesses," Demers said. "Patients are already using the Internet to find information about their disease and treatment, but the big issue is finding information that's specific to you. This gives them a tool made just for them that offers real options specific to their illness.
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