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IPRO Receives Google Advertising Grant
Date:5/29/2008

ence and technology, education, global public health, the environment, youth advocacy, and the arts. Designed for 501(c)(3) non-profit organizations, Google Grants is a unique in-kind advertising program harnessing the power of the Google AdWords advertising product. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.

"The Internet is a prime source of health information for American consumers," says Jaz-Michael King, Senior Director, Communications and Corporate Development, IPRO. "As a result, we have created our own tools for evaluating health care performance, such as the New York Regional Health Care Report Card. We have also aggregated other sites that provide the most reliable and valid performance data on health care providers and payers, such as public reports developed by the Centers for Medicare & Medicaid Services and the New York State Department of Health. Google's ads will enable many more people to access these sites through the main portal of http://www.IPRO.org."

With more than 20 years of experience in health care quality improvement and evaluation, IPRO holds major contracts with state and federal governments to review the cost and quality of services provided to Medicaid recipients, Medicare beneficiaries, and patients enrolled in managed care organizations and to work with the health care community to improve those services. IPRO also manages the Medicare-designated End Stage Renal Disease Network of New York. Based in Lake Success, New York, IPRO also holds contracts with private-sector clients to improve the quality of privately financed services.

Contact:

Spencer Vibbert

516/326-7767

Dennis Tartaglia/Rebecca Janoff

212/481-7000


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SOURCE IPRO
Copyright©2008 PR Newswire.
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