IPRO Receives Google Advertising Grant ( In-kind Donation to be U...)

IPRO Receives Google Advertising Grant

Date:5/29/2008

In-kind Donation to be Used for Consumer Outreach

LAKE SUCCESS, N.Y., May 29 /PRNewswire/ -- IPRO, an independent, not-for-profit organization that evaluates and works to improve the quality of health care, announced today that it has received a grant through Google's AdWords program. The donated advertising on Google will link users with IPRO's consumer-directed sites.

"We are very appreciative of Google's grant, which will help us enormously in our efforts to make health care consumers aware of their rights and to publicize data on health care quality and cost," says Spencer Vibbert, Vice President, Communications and Corporate Development, IPRO. "Google is one of the Internet's most heavily used search engines, and we expect that our advertising will drive many people to this free consumer-focused Web content who might not ordinarily access it."

Google has worked with IPRO to come up with a number of sponsored ads that appear at the top or side of search pages when New York-based users type in certain terms. For example, an IPRO ad appears at the top of the screen after typing "hospital report card" during a Google search. Clicking on the http://www.IPRO.org link takes users to a page on IPRO's site that includes links to six publicly available report cards on hospitals, nursing homes, home health agencies and health plans. By typing in "quality of care complaints," users see an IPRO ad that takes them to a site featuring information on how to file Medicare quality of care complaints.

As part of its grant to IPRO, Google will donate up to $10,000 a month in ads. Ad costs are estimated based on the number of times people click on them. At $1 a click, up to 10,000 people a month will be able to click on the Google-sponsored IPRO ads.

The Google Grants program supports organizations sharing Google's philosophy of community service to help the world in areas such as sci
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