Navigation Links
IPRO Receives Google Advertising Grant
Date:5/29/2008

In-kind Donation to be Used for Consumer Outreach

LAKE SUCCESS, N.Y., May 29 /PRNewswire/ -- IPRO, an independent, not-for-profit organization that evaluates and works to improve the quality of health care, announced today that it has received a grant through Google's AdWords program. The donated advertising on Google will link users with IPRO's consumer-directed sites.

"We are very appreciative of Google's grant, which will help us enormously in our efforts to make health care consumers aware of their rights and to publicize data on health care quality and cost," says Spencer Vibbert, Vice President, Communications and Corporate Development, IPRO. "Google is one of the Internet's most heavily used search engines, and we expect that our advertising will drive many people to this free consumer-focused Web content who might not ordinarily access it."

Google has worked with IPRO to come up with a number of sponsored ads that appear at the top or side of search pages when New York-based users type in certain terms. For example, an IPRO ad appears at the top of the screen after typing "hospital report card" during a Google search. Clicking on the http://www.IPRO.org link takes users to a page on IPRO's site that includes links to six publicly available report cards on hospitals, nursing homes, home health agencies and health plans. By typing in "quality of care complaints," users see an IPRO ad that takes them to a site featuring information on how to file Medicare quality of care complaints.

As part of its grant to IPRO, Google will donate up to $10,000 a month in ads. Ad costs are estimated based on the number of times people click on them. At $1 a click, up to 10,000 people a month will be able to click on the Google-sponsored IPRO ads.

The Google Grants program supports organizations sharing Google's philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. Designed for 501(c)(3) non-profit organizations, Google Grants is a unique in-kind advertising program harnessing the power of the Google AdWords advertising product. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.

"The Internet is a prime source of health information for American consumers," says Jaz-Michael King, Senior Director, Communications and Corporate Development, IPRO. "As a result, we have created our own tools for evaluating health care performance, such as the New York Regional Health Care Report Card. We have also aggregated other sites that provide the most reliable and valid performance data on health care providers and payers, such as public reports developed by the Centers for Medicare & Medicaid Services and the New York State Department of Health. Google's ads will enable many more people to access these sites through the main portal of http://www.IPRO.org."

With more than 20 years of experience in health care quality improvement and evaluation, IPRO holds major contracts with state and federal governments to review the cost and quality of services provided to Medicaid recipients, Medicare beneficiaries, and patients enrolled in managed care organizations and to work with the health care community to improve those services. IPRO also manages the Medicare-designated End Stage Renal Disease Network of New York. Based in Lake Success, New York, IPRO also holds contracts with private-sector clients to improve the quality of privately financed services.

Contact:

Spencer Vibbert

516/326-7767

Dennis Tartaglia/Rebecca Janoff

212/481-7000


'/>"/>
SOURCE IPRO
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Lake Elsinore Family Caregiver Receives Free Power Wheelchair From The SCOOTER Store
2. DaVita Receives Civil Complaint
3. Ranbaxy Receives Tentative Approval to Manufacture and Market Galantamine Tablets on an Exclusive Basis
4. Watson Receives First FDA Approval for Manufacturing Product at Its Goa, India Facility
5. Edwards Lifesciences Receives CE Mark for Edwards SAPIEN Transcatheter Heart Valve
6. PainCare Receives $14.4 Million in Cash From Completed Sale of South Florida Ambulatory Surgery Centers
7. UT Southwesterns obesity research receives $22 million NIH Roadmap grant
8. Temple Emergency Medicine receives $1.8M to find best MRSA treatment
9. Prime Therapeutics Receives TIPPS Certification
10. Bioniche Receives $2 Million Government Grant For Market Development Related to its E. coli O157:H7 Cattle Vaccine
11. UCLA receives $22.5 million to explore the fundamental biology of mental disorders
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/24/2017)... ... April 24, 2017 , ... Salus ... announces the company’s VideoMedicine mobile platform has launched Quick Care, a new service ... day, Quick Care provides patients with the option to request and begin a ...
(Date:4/24/2017)... IL (PRWEB) , ... April 24, 2017 , ... Rod ... the Senior Housing News website. , Rod has been at the forefront of Gardant ... company’s culture. As CEO, Rod has overseen the opening of more than 40 new ...
(Date:4/24/2017)... ... , ... Donna Parker, L. Ac. reads all sorts of books on ... be very practical. She wanted to write a guide/workbook that would give readers step-by-step ... prompted her in writing “ A Clear Path to a Vibrant Life : 7 ...
(Date:4/24/2017)... ... April 24, 2017 , ... Miami ... attending the 2017 Oral Reconstruction Foundation’s 2017 Symposium on Tissue Regeneration and Implant ... will present its annual Global Symposium at the Fontainebleau Hotel located in Miami ...
(Date:4/23/2017)... ... April 23, 2017 , ... "An event Horizon is ... the process rendered in my Art and Music. These are created as Metaphysical Transformations ... the boundary of mystery culminate to the ultimate singularity.", -- Karen Salicath Jamali , ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)... Companion animal vaccines ... pets such as canine, avian and feline. ... such as Attenuated Live Vaccines, Conjugate Vaccines, Inactivated ... Recombinant Vaccines. Attenuated live vaccines are derived from ... have been weakend under laboratory conditions. Conjugate vaccines ...
(Date:4/18/2017)... , April 18, 2017 Cogentix Medical, Inc. ... providing the Urology, Uro/Gyn and Gynecology markets with innovative ... first quarter ended March 31, 2017 after the market ... The Company will host a conference call and webcast ... Tuesday, May 2, 2017 at 4:30 p.m. Eastern Time ...
(Date:4/18/2017)... SUNNYVALE, Calif. , April 18, 2017 /PRNewswire/ ... results of collaboration started in 2016, in which ... "Artificial Brain SOINN". The companies achieved initial results ... ultrasound solution by Artificial Brain SOINN. The results ... Tokyo Big Sight, April 19-21, at booths 4505 ...
Breaking Medicine Technology: