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IN Pet Supplements Face Challenges in New China Market as Imitation Products Continue to Baffle Consumers
Date:3/16/2010

As the pet industry in China continues to grow, unethical companies are beginning to produce imitation products to benefit from the success of dominant brands. It is essential that these brands educate the public about the phony products before they become too large to control.

Milford, CT (PRWEB) March 16, 2010 -- They say imitation is the highest form of flattery. However, Scott Brown, President of IN® Pet Supplements wasn’t particularly flattered when he discovered his line of pet supplements is being replicated by illegitimate businesses in China’s growing pet market. Facing a difficult task, the team at IN® Pet Supplements is fighting back against the phony IN® impersonators by educating the Chinese consumers and retailers about the benefits that can only be realized through the use of the “real” IN®.

As the pet market in China is experiencing staggering growth, it is no surprise that many illegitimate Chinese companies are taking the opportunity to profit from the work of others. IN® Pet Supplements have been a staple in the Chinese pet market since its humble beginnings and have come to be known throughout the country affectionately as “magic kibbles” by their loyal customers. In the past several years however, IN® customers have been faced with a difficult decision when trying to purchase their favorite supplement. On many pet store shelves, next to the jars of IN® sits an eerily similar looking jar produced by a non-existent American company. Every aspect of the IN® label has been copied in great detail, from the list of ingredients and benefits down to the golden retriever that sits on the front of the jar. The nuggets inside the jars even resemble the look of IN®’s soft and moist form. While the knock off products may have the same look and feel, they certainly don’t provide the healt
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