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IMPACT Marketing Celebrates 25 Years in Business
Date:10/2/2013

Philadelphia, PA (PRWEB) October 02, 2013

It was a quarter of a century ago when Susan McCoy put her daughter on the bus for first grade and opened the doors to IMPACT Marketing & PR in West Grove, PA.

Since its founding in 1988 the firm has transformed from a regional public relations agency to an international marketing firm known as Garden Media Group, specializing in the horticulture industry.

“It hasn’t always been plants,” says McCoy. “We cut our public relations teeth with clients like the American Mushroom Industry, Herr Foods and National Penn Bank. We were proud of our work in these fields, but that all changed in 1995 with our first horticultural client, The Conard-Pyle Company.”

IMPACT Marketing’s success with Conard-Pyle cascaded into further work with other gardening clients. McCoy made a strategic decision to focus exclusively on public relations for the lawn and garden industry, and Garden Media was born in 2002.

Garden Media has been creating and promoting lawn and garden rock stars ever since. In addition to Conard-Pyle, clients have included heavyweights such as Costa Farms, Suntory Flowers, W. Atlee Burpee, the Philadelphia Flower Show and Longwood Gardens.

The firm has helped launch such horticultural stars as The Knock Out® Roses, Endless Summer® hydrangeas and the new BrazelBerries®.

Amelie Brazelton of Fall Creek Nurseries, breeder of BrazelBerries®, raves of the team’s work. “Garden Media is our public relations partner in the truest sense of the word,” says Brazelton. “Suzi and her team have opened doors we never thought possible.”

McCoy says focusing on horticulture has been one of the keys to the firm’s success. Listed repeatedly as one o
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