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IHRSA Heartily Applauds First Lady's "Let's Move" Initiative and Vows Support
Date:2/12/2010

ng to youth aged 18 or younger. And the number of children using health clubs has increased by 108 percent since 1990. The number of first time health club members under the age of 18 has doubled in ten years.

Each year at IHRSA’s annual convention, health club owners and leaders in the health and fitness industry have the opportunity to see the latest in innovative technologies and exercise equipment designed specifically for youth—and to share ideas on how to best support the efforts of families and children who want to exercise regularly and live healthier lives. This year’s convention will take place in San Diego from March 10 through 13.

“Mrs. Obama has a tremendous and tremendously important task before her,” said Moore. “And she will need cooperation and help from all industries and from both the private and public sectors.”

According to research commissioned by IHRSA, 99 percent of Americans believe that exercise helps preserve good health, but most feel they have to battle current culture to exercise regularly and that the government should do more to promote physical activity. Americans agree at a high rate (79%) that “The current culture in America, including the pressures of work, family and financial demands, makes it hard for people to exercise regularly and maintain healthy lifestyles.” More than three-fifths of Americans (61%) believe the government should do more to promote physical activity.

At the time these survey findings were released in 2007, Moore commented: “[Americans are losing the struggle to balance the demands of work and family with personal health and need greater support. Americans need access to the tools necessary to live healthier lifestyles.”

“We are extremely grateful that Mrs. Obama has taken on the issue of childhood obesity,” Moore said today. “We want to see her succeed in this initiative and in
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