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IHRSA's Campaign for a Healthier America Calls on All Americans to Curtail Health Care Costs in 2010 by Becoming Physically Active
Date:12/17/2009

Campaign Invites Personal Stories of Inspiration on How Exercise Has Helped, Healed, and Preserved Good Health

(PRWEB) December 17, 2009 -- The International Health, Racquet & Sportsclub Association (IHRSA) announced today that as part of its Campaign for a Healthier America, it is urging Americans of all ages and abilities to make 2010 the year we unite in a national effort to create a culture of movement in America wherein regular daily exercise is highly valued and widely practiced. IHRSA is inviting the general public to inspire others and help spread the new culture of movement by sharing their stories on http://www.campaign4health.org.

The 2010 effort is the health and fitness industry’s response to the unsustainable rise in healthcare costs and the threat it poses to the future stability of the U.S. economy. Research shows that regular exercise is an excellent preventive against many chronic diseases and has significant economic benefits.

“For decades, we’ve grossly neglected our health,” says Joe Moore, IHRSA’s president and CEO. “Now we’re paying the price. Uncontrollable health care costs, unprecedented rates of type 2 diabetes, an explosion of chronic diseases, a legacy of obesity for our children—the toll is simply too great. We must come together to change the way we live. 2010 marks the beginning of a new decade. It must also mark the start of a new way of life.”

A recent study entitled "The Future Cost of Obesity: National and State Estimates of the Impact of Obesity on Direct Health Care Expenses," based on research by Dr. Kenneth E. Thorpe, executive director of the Partnership to Fight Chronic Disease, indicates that if the current trend continues, almost 43 percent of U.S. adults will
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IHRSA's Campaign for a Healthier America Calls on All Americans to Curtail Health Care Costs in 2010 by Becoming Physically Active 
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